AppLovin buys SafeDK to enhance GDPR compliance and app security
Category: #business  By Pranali Mehta  Date: 2019-07-10
  • share
  • Twitter
  • Facebook
  • LinkedIn
AppLovin buys SafeDK to enhance GDPR compliance and app security

AppLovin, a mobile marketing and gaming platform that offers tools for game development around  monetization, user acquisition, analytics and publishing, recently announced that it has acquired SafeDK, a software development kit (SDK) platform. The acquisition will drive AppLovin’s  goal to help mobile game developers protect and grow their business.

AppLovin’s Director of Platform Product, Idil Canal said that the company was looking forward to having SafeDK as an integrated offering with the developer tools of AppLovin.

The company aims to deliver tools for the developers that are needed for the growth of a successful business and it started working with SafeDK because it has the only tool that has the capability to protect brand safety within apps, Canal stated.

Apparently, the financial terms under the deal haven’t been disclosed as of now except that it was done on an all-cash basis. SafeDK has secured approximately $5.8 million from investors to date, that includes companies like Marius Nacht, Kaedan Capital, Samsung Next Tel Aviv and StageOne Ventures.

Orly Shoavi, Co-founder & CEO, SafeDK, said that the company is looking forward to working with AppLovin’s team and help the mobile game publishing customers grow their business. SafeDK considers AppLovin as a trusted partner for the largest mobile game studios across worldwide and the technology of SafeDK will reinforce that position, Shoavi added.

AppLovin, which is headquartered in Palo Alto, states that the incorporation of SafeDK technology will help the publishers ensure that there is brand safety and GDPR compliance.

According to reports, SafeDK will continue to aid its existing customers while the company’s headquarter in Herzliya, Israel will be the first office of AppLovin in the country. Co-founders Ronnie Sternberg and Orly Shoavi will be remaining on-board as the general managers of AppLovin in Israel and heads of SafeDK.

Source Credits- https://techcrunch.com/2019/07/09/applovin-acquires-safedk-to-improve-brand-safety/

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Goldman Sachs secures $8Mn stake in Purplle’s angel investors
Goldman Sachs secures $8Mn stake in Purplle’s angel investors
By Pranali Mehta

American investment bank and financial services firm, Goldman Sachs Group, Inc. has recently acquired a stake in online beauty and cosmetic retailer, Purplle’s two angel investors. For the uninitiated, in 2019, Goldman Sachs had led a...

Oil India and Engineers India to acquire 48% stake in BPCL-owned NRL
Oil India and Engineers India to acquire 48% stake in BPCL-owned NRL
By Pranali Mehta

A consortium led by Oil India Limited and Engineers India Limited has reportedly planned to proceed with the acquisition of 48 per cent shares in Numaligarh Refinery Limited, a subsidiary of BPCL. According to Harish Madhav, the Director of Finance ...

Aspire to become the majority shareholder in RapidValue Solutions
Aspire to become the majority shareholder in RapidValue Solutions
By Pranali Mehta

Global IT services provider Aspire Systems has reportedly announced that it has bought a majority stake in RapidValue Solutions, a leading provider of digital product engineering solutions. This deal involves the purchase of Helion Ventures’ en...