AT&T TV Now to increase online streaming service price by 30%
Category: #headlines  By Pranali Mehta  Date: 2019-10-21
  • share
  • Twitter
  • Facebook
  • LinkedIn
AT&T TV Now to increase online streaming service price by 30%

In March, AT&T had raised prices on its online-TV platform service, DirectTV Now (now known as AT&T TV Now). However, recently the firm announced yet another price hike on its service for customers using its offerings as well as for new subscribers.

According to reports, AT&T TV Now is rising its prices by as much as 30% starting next month. The company is sending mail to customers regarding the new price hike which makes two options clear, either pay more or cancel its subscription.

Apparently, subscribers who used to pay $50 per month for the AT&T TV Now “Plus” package will now need to pay $65 per month. Whereas “Max” package, now at $70 per month, will cost around $80 per month respectively.

Sources cite that two-price hike in one-year highlights the company’s top priority to gain more margins and reduce the debt load of around $195 billion after the acquisitions of Time Warner and DirecTV. To ease the debt load, the company has retreated from competitive pricing and lose over 2.3 million TV subscribers in the previous year.

As per sources, subscriber exodus which reached around 1 million TV consumers in the 2nd quarter, would accelerate after the price hike. Analysts meanwhile suggest that the company would lose 671,000 TV subscribers in 3rd quarter financial results. However, a hike in price doesn’t apply to customers of AT&T’s U-verse TV And DirecTV.

For the record, AT&T TV Now is a package of Live TV channels streamed online. The company’s currently aims to combine its streaming efforts under a single AT&T TV application. Also, combing the streaming TV platform into the AT&T TV application could provide a more polished experience to its customers.

The entertainment sector has turned more competitive as AT&T TV now is facing tough rivalry from Sling TV, Hulu’s live service, and Google’s YouTube TV. These platforms are also facing competition from online video-on-demand platforms like Amazon Prime and Netflix.

Source Credit - https://9to5mac.com/2019/10/19/att-tv-now-price-increase/

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Accenture acquires Arca to accelerate 5G cloud network transformation
Accenture acquires Arca to accelerate 5G cloud network transformation
By Pranali Mehta

Accenture, a professional services company, has reportedly acquired Arca, an engineering company that focuses on business services and network operations. Following the acquisition, Accenture will reinforce its role as a key partner for the design, ...

Google launches ‘Tree Canopy Lab’ to plant more trees on city streets
Google launches ‘Tree Canopy Lab’ to plant more trees on city streets
By Pranali Mehta

Google, a multinational technology company, has reportedly unveiled the ‘Tree Canopy Lab’ platform. The launch of this new platform, which combines AI (artificial intelligence) and aerial imagery, is in line with the target of the policym...

BASF Canada invests over $14 million in Regina facility transformation
BASF Canada invests over $14 million in Regina facility transformation
By Pranali Mehta

BASF Canada Agricultural Solutions has recently unveiled its modernized formulation, packaging, & distribution facility in Regina, Saskatchewan. The company has invested above $14 million in facility transformations, making it the biggest agricul...