EU Antitrust officials look into Google data collection methods
Category: #headlines  By Saipriya Iyer  Date: 2019-12-02
  • share
  • Twitter
  • Facebook
  • LinkedIn
EU Antitrust officials look into Google data collection methods

 

  • EU sent questionnaire to several companies for feedback on Google
  • The investigation is also regarding Google’s search, advertising, browser and login services

American multinational technology company Google is reportedly under further investigation from European Antitrust officials. According to reliable sources, the investigation is concerning data collection practices of the tech giant.

Sources aware of the development stated that the EU competition enforcer requested for information from several companies, by sending questionnaires for feedback on Google. This move was apparently in an effort to gather more information before the launch of an official investigation.

However, the European Commission has refused to comment on the questionnaire.

Reportedly, the focus of the investigation is primarily on Google’s local search services, online ad targeting services, online advertising, web browsers and login services.

Companies were evidently asked about data collection agreements with Google and if they considered this data valuable. Regulators also intended to know if Google and the companies have been subject to illicit contract terms preventing or limiting the use of the data.

Moreover, the commission also wanted to know if the tech giant had apparently declined to provide data and the consequent effects on the companies.

Notably, the EU Executive Commission has charged more than EUR 8 billion (£ 6.9 billion) to the Google since the past two years, following the investigation concerning Google’s business giving it an unfair advantage over its competitors.

Google mentioned in a statement that is uses the acquired data to enhance the company’s services to show appropriate ads. The company further stated that it gives complete control of data to the people and will continue to participate in the discussions with the Commission and others for the benefit of the industry.

For the record, EU had also investigated Apple Pay after Apple’s rivals had raised concerns over it having an inherent advantage against the competition.

 

Source Credits –  https://www.business-standard.com/article/international/eu-antitrust-regulators-are-investigating-google-s-data-collection-119113000019_1.html

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Saipriya Iyer

Saipriya Iyer    

Saipriya Iyer currently works as a content developer for GroundAlerts. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had previous experience of 3 years under her belt, she has dabbled with website ...

Read More >>

More News By Saipriya Iyer

Chubb launches new Chubb Studio platform for its partners and clients
Chubb launches new Chubb Studio platform for its partners and clients
By Saipriya Iyer

Chubb, a renowned leading insurance provider, has reportedly announced the launch of Chubb Studio, a new platform that would streamline and simplify the circulation of its insurance products from its partners’ digital channels spread across the...

Omega Geracao acquires 50% wind portfolio of EDF Renewables in Brazil
Omega Geracao acquires 50% wind portfolio of EDF Renewables in Brazil
By Saipriya Iyer

Omega Geracao, a renowned Brazil-based power company, has reportedly announced that it has signed a definitive agreement to procure a 50% stake in French renewables company EDF Renewables’ wind farms located in Bahia, Brazil. The wind turbines...

Zoom soon to arrive on Facebook, Amazon, and Google smart displays
Zoom soon to arrive on Facebook, Amazon, and Google smart displays
By Saipriya Iyer

Zoom, a California-based video communications technology company, has reportedly announced that the app would soon be available on Amazon, Google smart display, and Facebook. The company further stated that it would make their initial entrance onto F...