Google set to impose limitations on political ad targeting worldwide
Category: #headlines  By Saipriya Iyer  Date: 2019-11-21
  • share
  • Twitter
  • Facebook
  • LinkedIn
Google set to impose limitations on political ad targeting worldwide

 

  • Advertisers will not be able to target customers based on their political affiliations
  • Restrictions to be levied in the U.K. by the end of the year ahead of its general elections

U.S. based multinational technology company Google reportedly announced on Wednesday that in the coming months it may begin restricting the abilities of political advertisers to target their messaging.

According to a statement published by Scott Spenser, Vice President, Product Management and Advertising at Google, the company is focusing on imposing a ban on political advertisers from targeting the customers based on their political associations and public voter record.

However, the advertisers can still target the voters based on gender, age and zip code but specific location targeting will be prohibited. Relative advertising such as serving ads to people reading or viewing a story regarding economy will be allowed, he further added.

Additionally, he also mentioned, owing to the recent concerns and debates regarding political advertising and with the significance of shared trust in the democratic process, the company aims at enhancing the confidence of the voters with respect to the political ads they may witness on their platform.

For the record, in October 2019, Jack Dorsey, CEO of Twitter announced through a tweet threat that the company will ban all political advertisements on November 22. On Friday, the company published additional guidelines regarding how constraining cause-based advertisers such as climate change and pro-choice advocacy groups could target the ads. 

The new restrictive policy by Google replicates Twitter’s policy in various ways. The change is expected to have a severe and immediate effect on the advertisement network owing to the vast scale of Google’s ad system as compared to Twitter. Since June 2018, the company has run over USD 127 million in political ads in the U.S.  

The changes are expected to be executed across the United Kingdom ahead of its general election by the end of the year. Globally the policies will be imposed by the 6 January 2020.  
 

Source Credits: https://www.theverge.com/2019/11/20/20975054/google-advertising-political-rules-twitter-ban-election-uk-general-2020

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Saipriya Iyer

Saipriya Iyer    

Saipriya Iyer currently works as a content developer for GroundAlerts. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had previous experience of 3 years under her belt, she has dabbled with website ...

Read More >>

More News By Saipriya Iyer

Chubb launches new Chubb Studio platform for its partners and clients
Chubb launches new Chubb Studio platform for its partners and clients
By Saipriya Iyer

Chubb, a renowned leading insurance provider, has reportedly announced the launch of Chubb Studio, a new platform that would streamline and simplify the circulation of its insurance products from its partners’ digital channels spread across the...

Omega Geracao acquires 50% wind portfolio of EDF Renewables in Brazil
Omega Geracao acquires 50% wind portfolio of EDF Renewables in Brazil
By Saipriya Iyer

Omega Geracao, a renowned Brazil-based power company, has reportedly announced that it has signed a definitive agreement to procure a 50% stake in French renewables company EDF Renewables’ wind farms located in Bahia, Brazil. The wind turbines...

Zoom soon to arrive on Facebook, Amazon, and Google smart displays
Zoom soon to arrive on Facebook, Amazon, and Google smart displays
By Saipriya Iyer

Zoom, a California-based video communications technology company, has reportedly announced that the app would soon be available on Amazon, Google smart display, and Facebook. The company further stated that it would make their initial entrance onto F...