Jack Links Protein Snacks partners with esports franchise Envy Gaming
Category: #business  By Saipriya Iyer  Date: 2019-10-19
  • share
  • Twitter
  • Facebook
  • LinkedIn
Jack Links Protein Snacks partners with esports franchise Envy Gaming

The world of video gaming has revolutionized over the past couple of years and has become a fast-growing global phenomenon that comprises of millions of fans. Streaming services and live events have seemingly turned casual gamers into internet sensations. Meanwhile, speculating growing popularity of esports, many companies are trying to sponsor such events as well as involved teams to promote their offerings.

American snack company, Jack Link's Protein Snacks did the same recently when it announced that it is joining forces with one of leading esports' franchises, Envy Gaming. According to reports, the long-term deal between the two firms involve partnering on live events, custom content series and fan activations. 

Jack Link's offerings comprise sticks, jerky, and bars that are made with 100% beef and packed with protein power hand-held in a convenient snack, which make this partnership ideal to fuel Envy Gaming and its professional players and becoming ‘The Official Protein Snack of Envy Gaming’.

For the record, Envy Gaming owns the popular Dallas Fuel team in the Overwatch League (OWL) and rivals across multiple titles including Fortnite, CS:GO, PUBG and Super Smash Bros. Meanwhile, Jack Link's has been working with partners to drive across new protein destinations like gyms, homes, gaming facilities, and more.

Commenting on the partnership, Brian Hannigan, VP of Marketing, Jack Link's Protein Snacks, said that their firm has seen an opportunity to bring its offerings into the esports community where apparently there is a lack of presence of portable fuel for athletes. He said that their partnership with Envy Gaming is a perfect fit as they will be able to fuel some of the best esports teams in the world with protein-rich snacks.

Reliable sources cite that Jack Link's, as part of the partnership, will feature its logo on Dallas Call of Duty and Team Envy jerseys. Whereas its products will be available to players and staff of the Dallas Call of Duty team, Dallas Fuel, and Team Envy at the Envy Gaming's new training center.

In addition, fans can expect Jack Link's offerings at 2020 Overwatch League (OWL) and Call of Duty League events that will be hosted in North Texas.

Source Credit: https://www.prnewswire.com/news-releases/jack-links-protein-snacks-to-fuel-top-esports-organization-in-partnership-with-envy-gaming-300940208.html

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Saipriya Iyer

Saipriya Iyer    

Saipriya Iyer currently works as a content developer for GroundAlerts. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had previous experience of 3 years under her belt, she has dabbled with website ...

Read More >>

More News By Saipriya Iyer

Sequitur Labs officially joins the NVIDIA Partner Network
Sequitur Labs officially joins the NVIDIA Partner Network
By Saipriya Iyer

Sequitur Labs, a seminal technologies and solutions developer, has reportedly announced that it joined the NVIDIA Partner Network, an innovative platform of the renowned visual computing solutions provider, with complete support for the NVIDIA Jetson...

American Equity & Brookfield Asset Management ink new partnership deal
American Equity & Brookfield Asset Management ink new partnership deal
By Saipriya Iyer

American Equity Investment Life Holding Company, a renowned and leading US based life insurance firm, has reportedly announced a new strategic collaboration with a top Canadian alternative asset management firm, Brookfield Asset Management. The compa...

Arrival to set up its first U.S. EV factory in South Carolina
Arrival to set up its first U.S. EV factory in South Carolina
By Saipriya Iyer

Arrival, a London based electric vehicle (EV) manufacturer, has reportedly announced that it would be building its first U.S-based micro factory in York County of South Carolina. The company plans to initiate production operations at the facility dur...