The action camera market analysis document represents a detailed collection of prioritized market definitions, industry scope and reach, and pivotal industry insights. Information about the many pitfalls of the market as well as the frequent challenges encountered by core industry players have been summarized in the report. That apart, the document also endorses details about the numerous driving parameters impacting the revenue landscape of this vertical.

The action camera market is expected to garner substantial gains credited to rapid growth in the global tourism industry. Tourists enjoy capturing videos and images of their vacation trips and are steadily inching towards action cameras for the same. Cameras like GoPro come as a viable option for tourist as these devices can handle harsh weather conditions while offering crisp high-quality images.

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Heavy discounts and offers provided by online marketplaces, as well as increasing popularity of online retailers like Flipkart, eBay, and Amazon.com among large scale population could boost the purchase of action cameras through e-commerce channels. Several brands are focusing on offering a range of high-performance cameras exclusively on these sites. Given to adoption of such business practices, it is estimated that the action camera market through the online sales channel could record a CAGR of almost 16% by the end of 2026.

Currently, companies operating in this niche are shifting their approach to DTC sales model to drive profitable growth. Stating an example, in 2020, wearable action camera maker, GoPro Inc. announced that its shares had shot up nearly 80% to a 3-year high, boosting the market cap to over $1.2 billion, with major credit given to a strategic shift to a more subscription and DTC model.

Companies operating in the action camera market are expanding their global presence and consumer base by engaging in a slew of business strategies like product launches, collaborations and public funding. In 2020, GoPro released its new HERO9 Black action camera at a price point of Rs 49,500 (around US$667). The new camera retains the original compact matchbox-like feature and robust build quality while providing enhanced picture quality.

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An upsurge in the tourism sector is likely to propel the demand for advanced action cameras in Middle East and Africa. In order to capture footage of rare ocean species, owners of large aquariums are utilizing high-performance action cameras solely to attract tourists. Adding to this, in September 2019, Bahrain opened the Dive Bahrain underwater theme park that gives visitors the chance to experience and capture a unique diving experience with the help of action cameras.  

Major Key Points from Table of Content:

Chapter 5   Action Camera Market, By Technology

5.1    Key trends by technology

5.2    Full HD

5.2.1    Market estimates and forecast, 2016 - 2026

5.3    Ultra HD

5.3.1    Market estimates and forecast, 2016 – 2026

5.4    HD & SD

5.4.1    Market estimates and forecast, 2016 – 2026

Chapter 6   Action Camera Market, By Distribution Channel

6.1    Key trends by distribution channel

6.2    Online

6.2.1    Market estimates and forecast, 2016 - 2026

6.3    Offline

6.3.1    Market estimates and forecast, 2016 – 2026

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