Plethora of technological developments across the electronics industry has recently offered a positive impetus to the action camera market, which as per GMI, Inc., is expected to surpass a mammoth USD 5.5 billion over 2020 to 2026. This progression can aptly be credited to the prolific demand by gen-Z consumers to take ownership of robust cameras that are capable of capturing high-quality images. In fact, the global camera market is currently being flooded with compact size action camera requests from various customers. Compact size action cameras offer enhanced portability and hassle-free travel with being equipped with compact and rigid featured to ensure high-quality images.

In an attempt to offer the aforementioned advantages to their customers, companies operating in the field are going all the way out to develop highly advanced and innovative action camera market that could stand out to be a breakthrough in the action camera realm. Say for instance, one of the global electronics giants- Sony- had launched its RX0 II compact camera in the markets of India in 2019. As per news reports, the product has been claimed to be world’s lightest and smallest ultra-premium compact camera that boasts of dimensions 59mm X 40.5mm X 35mm and is about 132 grams in weight. As a matter of fact, its compact size does not compromise on the image quality and camera functionality, thus allowing the company to offer HD image advantages to the customers.

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Not only are HD cameras gaining much required acclamation, but demand for HD and SD cameras is also prolifically rising worldwide. This can be attributed to the inclining interests of amateur photographers toward using action camera market that are economical while also providing perfect HD quality images. New learners are looking forward to purchasing these cameras to learn basics before switching to HD or ultra HD cameras. In addition to this, the multiple video streaming ability of these cameras enable viewing of an entire scene while zooming in small section of the scene simultaneously.

Considering the distribution channel for action cameras, it is noteworthy to mention that online platforms are currently observing a surge in demand for these. In fact, action camera market experts claim that the segment would depict a CAGR of 16% through 2025, given the robust penetration of prominent online retailers including Flipkart, Amazon.com, eBay, and others which have been offering a broad spectrum of high-performance cameras from vivid brands at exceptional discounts and customer values.

On top of that, they also enable the return of defective items within a particular period to ensure customer satisfaction. Needless, online sales channel also allow the customers to take a proper glimpse of the cameras from different brands from a single portal, making the buying process a little easy and streamlined.

Given that expanding tourism industry has evidently propelled the global market trends over the past few years, it is safe to declare that action camera market in the Middle East and Africa region is set to record phenomenal returns over the forthcoming years. What has driven the industry progression in this region is the immense efforts taken by large aquarium owners to shoot short films of rare ocean species with the use of high performance cameras, just to attract tourists to demonstrate them the projects and scenic beauties they have got of offer. Speaking of which, Bahrain rolled off the curtains from its theme park- Dive Bahrain, that provides the visitors an opportunity to experience a unique diving experience.

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Table of Contents (ToC) of the report:

Chapter 1   Methodology & Scope

1.1    Scope & definitions

1.2    Methodology & forecast parameters

1.3    Data sources

1.3.1    Secondary

1.3.2    Primary

Chapter 2   Executive Summary

2.1    Action camera market 360º synopsis, 2016 – 2026

2.1.1    Business trends

2.1.2    Regional trends

2.1.3    Technology trends

2.1.4    Distribution channel trends

2.1.5    End-use trends

2.1.6    Application trends

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