The air humidifier market is expected to witness significant growth by 2027 owing to surging product demand, especially in regions with harsh weather conditions. Moreover, mounting availability of cost-effective products is projected to further promote market expansion through the forecast timeline.

Following the COVID-19 outbreak, studies discovered that the novel coronavirus could be transmitted through air in spaces with poor ventilation. A July 2020 study found that COVID-19 transmission was higher in dry places than in humid areas. The research further suggested the use of humidifiers to curb the spread of the virus indoors, particularly in poorly ventilated spaces like schools, certain hospitals, and public buildings, which has been favorable for industry outlook.

Moreover, industry players have been expanding their product offerings to improve their market standing, thereby bolstering the global business landscape. For instance, in March 2021, Xiaomi, the home electronics giant, unveiled its new humidifier – the MIJIA Pure Smart Humidifier Pro.

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The smart humidifier contains an in-built water tank with 5L capacity and can humidify at the rate of 600mL/h, which enables it to humidify a bedroom in about ten minutes. The cone-shaped humidifier is also equipped with an OLED display that allows the user to monitor the room temperature and water levels in the tank.

For extensive analysis, the air humidifier market has been categorized on the basis of product, sales channel, application, and region. Based on product, the market has further been segmented into portable (warm mist, ultrasonic, and cool mist) and whole house (bypass, steam, and fan-powered).

The cool mist portable air humidifier segment is estimated to reach a sizable revenue by 2027, growing at a robust pace over 2021-2027. High product demand in warm and dry areas due to its ability to disperse cool mist is likely to fuel segmental growth over the following years.

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The fan-powered whole house air humidifier segment is calculated to expand at a notable CAGR through the assessment timeframe to register profitable revenue gains by 2027. Enhanced water evaporation rate of these humidifiers is set to boost product uptake in the coming years.

With respect to sales channel, the market has been divided into online and offline. The offline sub-segment is speculated to lose market share due to increasing popularity of online and e-commerce channels across the globe.

From the application perspective, the air humidifier market has been bifurcated into commercial/industrial and residential. The residential sub-segment held a considerable market share in 2020 and is anticipated to progress at a steady CAGR over the analysis period. Rising adoption of air humidifiers to ensure proper indoor air quality is slated to support product demand in residential applications.

In the regional landscape, the Latin America air humidifier market is expected to grow rapidly to amass profitable gains by 2027. Expansion of the commercial and industrial sectors in Brazil and Mexico is likely to foster regional market outlook in the future.