With global population on the rise, the number of cars on the road has surged immensely over the years. Considering this upsurge, the demand for automotive safety is more important than ever.

In fact, several regulatory bodies across the globe such as the US NHTSA (National Highway Traffic Safety Administration), the Autonomous Vehicle Safety Regulation World Congress, and the United Nations (Regulation no. 46), among others have implemented stringent and comprehensives mandates for image quality and safety in vehicles.

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With vehicle and road safety concerns emerging at such rapid rates, the demand for the installation of safety solutions, such as automotive cameras in vehicles have increased substantially.

An automotive camera module is an onboard camera, designed to capture high-quality video to enhance visibility, and effectively the safety of the driver and the vehicle. The products are used predominantly in various operations, such as parking assistance, vehicle performance assessment, critical evidence gathering, night vision, and more.

Automotive cameras are also equipped with advanced algorithms for computer vision. The algorithms enable the cameras to extract insightful data from the images captures, which assist the driver in myriad operations, thus positioning automotive cameras as a key part of ADAS (advanced driver assistance systems).

Emergence of ADAS and the contribution of automotive cameras

With respect to application, the automotive camera market is segmented broadly into two types, parking assist, and ADAS, which is further bifurcated into Emergency Braking Systems, Lane Departure Systems, Forward Collision Warning, and others.

In ADAS, camera technologies are used predominantly to enable both the vehicle and the driver, to react and respond to their surroundings.

Assisted driving systems rely heavily on car cameras for the fast and accurate detection of pedestrians, other vehicles, lane lines, traffic signs, or any obstacles in the vehicle’s path. ADAS cameras are supported by software that analyzes the captured data and in turn, triggers the vehicle’s safety response in various situations. These responses include driver alert & awake monitoring, lane departure warning, blind-spot alerts, automatic emergency braking, etc.

To deliver the most dependable ADAS camera systems, industry participants need to ensure that the best camera technologies are utilized. Additionally, a robust camera based ADAS also features an efficient network for safety response, which includes the car camera as well as a supporting software.

For instance, Zone Defense LLC has developed a new automotive camera technology, dubbed the ZonePro ADAS camera. The forward-facing camera is AI-powered and is used to monitor road conditions, read road signs, and alert the driver in case of hazardous behavior. Actionable voice prompts including “posted speed limit 55” and “following too close” eliminate ambiguity and allow the driver to correct driving behavior in real-time. The ADAS is supported by three main components, the forward-facing camera, an associated mobile application, as well as a cloud-based server.

Innovation and advancements in the automotive camera industry

Modern vehicles are being designed to obtain a more comprehensive look at their surroundings in a new light. This includes technologies that enhance the vehicles and the driver’s visibility in varying conditions, identify objects in blind spots, and even aid night vision. Several manufacturers and vendors from the automotive and peripheral industries are working towards developing innovative and progressive new technologies that help enhance not just vehicular safety, but the overall driving experience.

To illustrate, Honda is set to unveil a new technology in its upcoming Honda e electric car – side mirror automotive cameras. These wide-angle cameras significantly reduce blind spots and are smaller than conventional side mirrors, which mitigates the risk of them coming into contact with passing vehicles. Furthermore, these cameras have a much smaller footprint, which helps in reducing aerodynamic drag and improves fuel consumption.

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Meanwhile, ZF has also made a new addition to its ADAS S-Cam 4 product portfolio, with a forward-facing ADAS camera, the Tri-Cam. This smart camera has a three-lens design, the first of its kind in the automotive space. The three lenses include a fish-eye lens with 150-degree FoV (field-of-view), a telephoto lens with 28-degree FoV, and a standard lens with a 52-degree FoV. In addition to this, the technology is also hailed as the smallest multi-lens camera in the industry, owing to a flexible and compact mechanical design and application potential across a range of vehicle types with diverse windshield angles.

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