The automotive display market is poised to grow at more than 10% CAGR through 2025. That the automotive display industry is poised to record commendable growth over the coming years has been evident at the 2019 Consumer Electronics Show (CES) which witnessed the launch of massive display units in passenger cars. For instance, premium electric auto manufacturer Byton showcased its first production-ready cockpit focusing on two massive infotainment displays, one mounted on the steering wheel while the other spanned the entire width of the dashboard.

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The massive infotainment system powered by Blackberry is 49 inches across and is 9.8 inches tall and has sent ripples of anticipation among automotive display market players as it effectively replaces the conventional dashboard with the screen. The steering wheel mounted display is placed directly in front of the driver and thus is an effective extension of the car's UI control. The occupants of the car can access a shared experience with combination of intuitive voice commands and gesture and touch based actions that can be used to interact with the car.

Ranging from the Mazda3 to the BMW 7 Series, most of the latest car designs are being equipped with advanced HUDs that are a fusion of tech and safety feature. Moreover, car owners do not have to necessarily trade in their old cars to add HUDs to their vehicles as the aftermarket sales for such devices has registered a strong growth trend as well. The head-up automotive display market is set to explode with analysts being of the opinion that it would surpass an appreciable milestone by 2025.

Fueled by the rise of more connected cars, super-sized displays are proving to be an undeniable trend in the automotive world with the display screen becoming the windows to the digital world. At the 2019 CES, Mercedes EQC crossover featured two 10.25-inch displays that formed a free-standing screen by being placed behind a glass surface. While car manufacturers are designing rear view mirrors to double up as image projectors for a rear-facing camera, heads up displays (HUD), that impart valuable information to the driver by projecting images that float on the windshield, are taking the automotive display market by storm.

As the demand for such HUDs become more widespread due to advantages like providing additional information, assistance to drivers and entertainment to passengers, others like Continental and Panasonic are also entering the segment with an array of products on offer adding further stimulus to the automotive display industry.

Most of the display panels at present are TFT LCD, however the automotive display market is expected to veer towards OLED panels in the coming years due to the freedom of design and flexibility that thin plastic substrates of OLED panels offer. It is also becoming the display material of choice as it has faster response speed, higher contrast ratio and wide-angle higher visibility when compared to LCD.

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Some Point from Table of Contents:

Chapter 5. Automotive Display Market, By Screen Size (Revenue, Shipments)

5.1. Key trends in automotive display industry, by screen size

5.2. < 5”

5.2.1. Market estimates and forecast, 2015 - 2025

5.3. 5”-10”

5.3.1. Market estimates and forecast, 2015 - 2025

5.4. >10

5.4.1. Market estimates and forecast, 2015 - 2025

Chapter 6. Automotive Display Market, By Display Technology (Revenue)

6.1. Key trends in automotive display industry, by display technology

6.2. TFT-LCD

6.2.1. Market estimates and forecast, 2015 - 2025

6.3. OLED

6.3.1. Market estimates and forecast, 2015 - 2025

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