The automotive display market will surpass $30 billion by 2025. Automotive displays have become the key human machine interface for HVAC controls, audio and media systems, navigation and telematics. Style and elegance of the display unit is valued by consumers just as much as the functionality and features of the unit.

The fast-paced growth of the automotive sector across the globe has emerged as one of the major factors that have driven the automotive display market trends over the recent years. Although ride sharing is increasingly gaining popularity as a viable mobility option, the demand for conventional vehicles has not only remained consistent but has grown exponentially. In fact, as per reliable estimates, the global sales of passenger cars and trucks surpassed the figure of an overwhelming 90 million units for the very first time in the year 2017.

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Primarily, the usage of various display technologies in the automobiles is experiencing evolutionary changes as new functionalities and designs are being created and integrated within the car systems by major automakers. The need to have high-performance interactive displays – equipped with seamless response to touch and visual stimulus – has become a crucial characteristic for all the automakers operating at an international scale. Apparently, buttons are gradually disappearing in favor of multi-functional touchscreens. Notably, the incorporation of OLED display technology has helped automakers to develop virtual dashboards with curved screens.

Audi, in 2018, introduced its new passenger car model the E-Tron Quattro that has its rear-view cameras connected with 7-inch OLED screens. This technology offers different views and angles which are displayed on the OLED screens in the car. Interestingly, it is being said that these new cameras would replace the conventional side mirrors in other Audi vehicles.

The consistent improvement in OLED display technology is quite evident from the aforementioned product launches and offers a glimpse into the rapidly expanding automotive display market share. Additionally, better picture quality, visibility, and sharpness than the TFT LCD monitors have been the USPs of OLED display panels owing to which the automotive display industry is rapidly expanding its consumer base across various business verticals.

Owing to the presence of numerous luxury automobile manufacturers along the likes of Jaguar Land Rover, BMW, Porsche, Audi, and Mercedes-Benz, the Europe automotive display industry has been a significant hub for developing and refining the existing automotive display technology. Most of these luxury automotive brands are offering large rear seat entertainment systems and integrated displays to enhance the driving experience. Moreover, the increasing demand for expensive ADAS systems to ensure more comfort, safety, and convenience has been instrumental in uptake of automotive displays in the European countries.

Considering the progress being made in developing advanced OLED display technology and the incorporation of newer technologies in the automotive display market, it can certainly be stated that the cars of the future would be equipped with highly-customized display systems which would fulfill the requirements of efficient navigation, entertainment, and safety.

APAC automotive display market is estimated to amass considerable gains by 2025. Asia-Pacific, driven by India, China, and Japan has been witnessing consistent growth in the automotive production over the years on account of which it has emerged as one of the most profitable grounds for the global automotive displays market. The widescale presence of prominent automakers across the region is also credited for the substantial rise.

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Some Point from Table of Contents:

Chapter 5. Automotive Display Market, By Screen Size (Revenue, Shipments)

5.1. Key trends in automotive display market, by screen size

5.2. < 5”

5.2.1. Market estimates and forecast, 2015 - 2025

5.3. 5”-10”

5.3.1. Market estimates and forecast, 2015 - 2025

5.4. >10

5.4.1. Market estimates and forecast, 2015 - 2025

Chapter 6. Automotive Display Market, By Display Technology (Revenue)

6.1. Key trends in automotive display market, by display technology

6.2. TFT-LCD

6.2.1. Market estimates and forecast, 2015 - 2025

6.3. OLED

6.3.1. Market estimates and forecast, 2015 - 2025

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