Burgeoning Demand for Automotive NVH Materials to Fuel Market Growth Through 2020-2026

The automotive noise, vibration and discomfort (NVH) materials market is expected to show a strong trend over the next few years, with ride comfort being an important influencing factor in the decision making of a car purchase. By material, polyamide is projected to grow at a CAGR of over 5.5% over the forecast period as it significantly improves the NVH performance of vehicles and provides high strength and stiffness. Polyvinyl chloride is also projected to grow to $650 million in 2026.
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This growth is due to its lightweight and tough properties. Also, by product, the absorber segment is projected to grow to over $1 billion by the end of the forecast period, driven by increasing uses such as headliners, hoods, and dashboards. By region, North America is projected to grow at a CAGR of about 6.0% during the forecast period.
With novel automotive trends like ride sharing, electrification, and others emerging throughout the globe, managing the noise, vibration, and harshness as well as the subsequent squeaking, rattling, and buzzing issues encountered by the vehicle interior spaces has become significantly important.
Today, the interior of a vehicle is quickly becoming an extension of ones' home or work setting. It is rapidly becoming an effective connected source of personal interaction, entertainment, and shopping, where the vehicle's steering wheel is not the point of focus any longer. As the electrification trend reduces the engine noise that permeates inside a vehicle cabin, it also increases the overall road noise that went unnoticed by passengers before previously.
The overall automotive NVH materials market is classified into different segments with regards to material, NVH treatment, vehicle, and regional landscape.
With respect to material, the market is further divided into rubber, polypropylene, polyurethane, polyamide, polyvinyl chloride, and others. The polyamide segment will grow at a CAGR more than 5.5% over the forecast timeframe as it significantly improves vehicle's NVH performance along with provision of high strength & stiffness.
The polyvinyl chloride segment will cross a valuation of USD 650 million by 2026. This segment's growth is attributed to high demand from automotive sector due to its lightweight and superior toughness. The others segment includes polyester, acrylonitrile butadiene styrene, etc. and will capture over 10% of volume share by 2026.
With regards to NVH treatment, the market is divided into absorber, insulator, absorber & insulator, and damper. Among these, the absorber segment will cross USD 1,000 million by the end of forecast period owing to increasing applications in headliner, hood, dashboard, etc.
From a regional perspective, North America is expected to grow with a CAGR around 6.0% over the forecast timeframe and its growth will be triggered by favorable trends associated with light commercial vehicles. Europe will capture around one-fifth of volume share by 2026.
Latin America will cross a valuation of USD 1,000 million by 2026 and its growth will be driven by rising usages of NVH materials within passenger cars. The Middle East & Africa regional market will grow at a sluggish rate within the forecast period owing to less product demand as compared to other regions.
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Report Content
Chapter 1. Methodology & Scope
1.1.    Market definitions
1.2.    Base estimations & working
1.2.1. North America
1.2.2. Europe
1.2.3. Asia Pacific
1.2.4. Latin America
1.2.5. Middle East & Africa
1.3.    Forecast calculation
1.3.1. COVID-19 impact calculations on industry forecast
1.4.    Data sources
1.4.1. Primary
1.4.2. Secondary
1.4.2.1.    Paid sources
1.4.2.2.    Public sources
Chapter 2. Executive Summary
2.1.    Automotive NVH Materials industry 360° synopsis, 2016 – 2026
2.1.1. Business trends
2.1.2. Material trends
2.1.3. NVH treatment trends
2.1.4. Vehicle trends
2.1.5. Regional trends