The automotive seat covers market is projected to foresee commendable growth in coming years owing to rapidly changing consumer preferences towards the use of environment-friendly materials. Additionally, increasing sales of new as well as pre-owned automobiles would also drive industry share. Moreover, advancements in technology and new developments in the field of vehicle manufacturing are also expected to drive the global automotive seat covers market over the forecast time period.

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According to a Global Market Insights, Inc., report, automotive seat covers market is slated to surpass a $7 billion valuation by 2026.    

How would strategic initiatives by industry players contribute towards boosting automotive seat covers industry share?

Today, sustainable development and waste management are one of the biggest challenges the world faces. And with the looming threat of climate change growing bigger by the day, the automotive industry has had to reinvent itself. In fact, modern buyers are more consciously looking for vehicles as well as vehicle accessories that are more sustainable. This also includes seat covers as the ones made from environmentally sustainable and biodegradable materials are witnessing more demand. Citing an instance, in October 2020, Polestar, a leading automotive brand jointly owned by its parent company Geely and Volvo Car Group, reportedly announced the newest concept of car featuring vegan interior which are made from recycled plastic bottles.

The Polestar Precept utilizes a natural composite which is flax-based for replacing virgin plastic nearly by 80%. The new concept has 3D-knitted seat covers which are made from 100% recycled PET bottles in a single thread. These are made with accuracy, fitting the exact size of the seat, leading to no amount of waste. The concept also features carpets woven from discarded fishing nets and coverings for head rests and seat bolsters made from waste corks taken from the wine industry.

How would the use of other materials drive the automotive seat covers industry revenues over the coming years?

In terms of material, the automotive seat covers industry is bifurcated into fabric, leather, and other materials such as rubber, PU, neoprene, PVC, and other plastic-based polymers. Among these materials, the other seat cover materials segment is expected to witness above 6.5% CAGR over the forthcoming time period. The segmental growth is majorly ascribed to the cost-effective nature and exceptional abrasion resistance properties of these materials. Additionally, their longer lifecycle as well as excellent durability will also promote adoption across the market.

Which aspects would emerge as primary growth facilitators for the automotive seat covers market in Europe?

Europe automotive seat covers market is projected to grow at a considerable rate of around 5% over the forecast time period. The projected growth is accredited to the surging vehicle demand from Western European nations like France, UK, Italy, and Germany. These regions are considered well-known markets for passenger as well as light commercial vehicles in the region. Furthermore, the ongoing expansion of various leading e-commerce platforms such as Europages, Alibaba, and Amazon in Europe will also boost the regional market revenue by creating higher demand for delivery vehicles.

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With changing consumer preference, various industry players are actively launching novel products to gain a competitive edge in the market. Citing an instance, in November 2019, Ford Motor Company, one of the world’s leading automobile manufacturers, reportedly began exploring the idea of giving customers the opportunity to design their own vehicle seat covers, adding custom-made touches like padding and pockets and using 3D knitting technology. The group’s Europe-based subsidiary is already using the new technology to produce smooth seat covers, while lessening waste.

Saddles India Pvt. Ltd., Kyowa Leather Cloth Co. ,Ltd., Wollsdorf Leder Ltd., Eleven International Co., Ltd., Sage Automotive Interiors Inc., MarvelVinyls, Katzkin Leather, Inc., Ruff-Tuff Products, LLC, Faurecia, Seat Covers Unlimited, Inc., and Lear Corporation among many others are some of the prominent industry players operating in the automotive seat covers market.

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