Automotive transceivers market has experienced tremendous impulsion to meet this demand of improved communication capabilities for supporting multiple protocols. The chassis and safety segment, in particular, has become a critical application area for the automotive transceivers industry with the advent of technologies like electric power steering (EPS) as well as autonomous features.

A significant development in vehicle technology that has strengthened the automotive transceivers market is the advent of advanced driver-assistance systems (ADAS), which can also be combined with EPS. Several features like blind spot detection, lane assist, forward collision warning are being added into cars to improve the overall safety of drivers and passengers.

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Being a low cost way to provide a more comfortable driving experience, continuous advancements in EPS technology will further push the automotive transceivers industry evolution for delivering more enhanced products. Today, EPS allows for the integration of automated driving in combination with increased safety for the driver. It has been reported that 90% of all traffic accidents are caused by human errors, which can be reduced by automated driving features. Also, EPS has lesser weight as compared to conventional steering systems and some EPS offerings, like Bosch’s Servolectric, being up to 20% lighter.

Global automobile manufacturers are installing EPS in their current and upcoming models to improve driver safety and include added features. Recently, Honda unveiled a new Sport model of its HR-V lineup for Europe which has Honda’s Agile Handling Assist system, a specific steering feature. It utilizes a variable EPS for adjusting the amount of feel through the wheel based on steering angle and speed. Honda claims the system delivers a steady and smoother response for different steering angles, making it safer to drive. As increasing number of vehicles are produced with similar systems incorporated within them, the automotive transceivers market can be expected to register a higher growth rate from the chassis and safety segment.

Speaking further, the car has rear parking sensors and camera for assisting the driver, and this camera is also connected to the EPS for enabling blind spot detect function to reduce the possibilities of sideswipe collisions on roads having multiple lanes. Such a combination of different safety technologies in a vehicle signifies the potential of the automotive transceivers industry for boosting the advancement of these functions. Experts have predicted that efficient and proper use of ADAS functions can reduce all vehicle crasher by nearly 40% and all traffic deaths by almost 30%, displaying the necessity of ADAS in all future vehicles.

Worldwide, the mounting concerns regarding environmental pollution has put the focus on electric vehicles, which are the prime target market for the latest ADAS and EPS products. The International Energy Agency has projected that by 2030, almost 125 million electric vehicles would have hit the roads globally, indicating lucrative prospects for the automotive transceivers market over the next few years. Anticipated to reach a global valuation of more than USD 7 billion by 2024, the automotive transceivers market is characterized by the presence of small and large players, including Infineon Technologies, NXP Semiconductors, Texas Instruments, Broadcom, Inc. and Cypress Semiconductor Corporation.

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Partial Chapter of the Table of Content

Chapter 4.   Automotive Transceivers Market, By Protocol (Revenue, Shipment)

4.1.  Key trends by protocol

4.2.  LIN

4.2.1. Market estimates and forecast, 2013 – 2024

4.3.  CAN

4.3.1. Market estimates and forecast, 2013 – 2024

4.4.  FlexRay

4.4.1. Market estimates and forecast, 2013 – 2024

4.5.  Ethernet

FIG 1    Industry segmentation

FIG 2    Market, 2013 - 2024 (USD Million)

FIG 3    Automotive transceivers market, 2013 - 2024 (Million Units)

FIG 4    Industry ecosystem analysis

FIG 5    Growth potential analysis

FIG 6    Porter’s analysis

FIG 7    Competitive market share analysis, 2017

FIG 8    Automotive transceivers market PESTEL analysis

FIG 9    SWOT Analysis, Analog Devices, Inc.

FIG 10    SWOT Analysis, Asahi Kasei Microdevices Corporation

FIG 11    SWOT Analysis, Autotalks Ltd.

FIG 12    SWOT Analysis, Broadcom Inc.

FIG 13    SWOT Analysis, Cypress Semiconductor Corporation

FIG 14    SWOT Analysis, Elmos Semiconductor AG

FIG 15    Automotive transceivers market SWOT Analysis, Embien Technologies

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