The global bed linen market is slated to record significant gains by 2028 on account of the prominent online shopping trend across the globe.

The COVID-19 pandemic-induced social distancing norms impelled consumers to shift to e-commerce platforms to shop online. Moreover, sellers turned to e-commerce platforms to establish and broaden their consumer base. E-commerce platforms offer a wide variety of options and lower rates, which has augmented industry uptake substantially during the pandemic.

The global bed linen market has been segmented based on end-user, distribution channel, product, material, and region. With respect to product, the market has further been divided into duvet cover, sheets, pillowcases, and others. In 2021, the others sub-segment accounted for about 11% market share and is anticipated to expand at a CAGR of around 4.7% through the analysis timeline. Other bed linen products include pillow shams, coverlet, and so on. Surging demand for pillow shams in the commercial sector is likely to fuel segmental growth.

On the material spectrum, the global bed linen market has been categorized into linen, cotton, polyester, silk, and others. The polyester sub-segment was valued at nearly USD 412 million in 2021 and is speculated to progress at a CAGR of approximately 4.4% over the assessment period. This growth is attributed to the high durability of polyester material and widespread adoption of the fabric for making bed sheets.

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The linen sub-segment is projected to grow at a CAGR of more than 5.9% through the study timeline. Many premium bedding products, including pillows, sheets, duvets, and others, are made from linen. Due to its durability and hypoallergenic properties, linen bedding items are widely used in hotels and vacation rental homes, which is estimated to boost product demand. The others sub-segment is anticipated to expand at above 5.0% CAGR through the review timeframe. Other bed linen materials include bamboo and blends, among others.

In terms of distribution channel, the market has been bifurcated into online retailers, wholesalers/distributors, specialty stores, hypermarkets/supermarkets, and others. The wholesalers/distributors sub-segment registered a volume share of over 28% in 2021 and is foreseen to develop at a CAGR of over 5.6% between 2022 and 2028. Increasing consumer preference to shop from wholesale channel for bed linen owing to the lower costs compared to other distribution channels is likely to foster market adoption in coming time period.

The hypermarkets/supermarkets sub-segment is poised to grow at above 5.8% CAGR over the analysis period. A hypermarket is a huge retail outlet that sells a wide range of goods at low prices all under one roof. In 2021, the specialty stores sub-segment garnered a notable market share of about 22% and is expected to witness optimistic growth over 2022-2028. Rising consumer preference to shop from specialty stores is likely to drive market expansion.

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The online retailers sub-segment is one of the fastest-growing distribution channels and is estimated to expand at around 6.5% CAGR over the forecast period. This growth is attributed to the prevalent trend of online shopping in several developed and developing countries across the globe. The others segment is seen to gain a solid growth momentum over the following years.

Based on end-user, the global bed linen market has been divided into commercial and residential. The residential sub-segment is anticipated to reach a considerable valuation by the end of 2028, registering a CAGR of above 5.6% through the stipulated timeframe. Increasing residential construction activities, coupled with growing population, is set to bolster segmental growth. The commercial sub-segment is speculated to showcase moderate growth through 2028 due to surging usage of bed linen in commercial sectors, such as hospitals, hotels, and resorts.

On the regional front, the LATAM bed linen market accounted for more than 5% of the overall industry revenue in 2021 and is expected to grow at a CAGR of around 3.1% over the projected timeline. The Middle East & Africa bed linen market is likely to gain substantial traction over the estimated period due to growing application of the product in the commercial and residential sectors in MEA.

Report Content

Chapter 1   Methodology and Scope

1.1    Market definition

1.2    Base estimates & working

1.2.1    North America

1.2.2    Europe

1.2.3    Asia Pacific

1.2.4    Latin America

1.2.5    Middle East & Africa

1.3    Forecast calculations

1.3.1    COVID-19 impact calculations on the industry forecast

1.4    Data Sources

1.4.1    Secondary

1.4.1.1    Paid

1.4.1.2    Unpaid

1.4.2    Primary

Chapter 2   Executive Summary

2.1    Bed linen industry 360⁰ synopsis, 2018 - 2028

2.1.1    Business trends

2.1.2    Product trends

2.1.3    Material trends

2.1.4    Distribution channel trends

2.1.5    End-user trends

2.1.6    Regional trends