Behavior Analytics Market Estimation, Global Share, Industry Outlook, Price Trend, Growth Opportunity and Top Regional Forecast 2024

By Rahul Varpe

Behavior Analytics Market is estimated to surpass USD 3.7 billion by 2024.

The behavior analytics is a cyber security tool used for anomaly detection of insider threats, malicious activities, and vulnerabilities. This solution leverages the combination of both basic analysis methods (statistics, pattern matching) and advanced analytics techniques (machine learning algorithms and artificial intelligence) to detect potential threat presented by the anomalous activities and behaviors of users and entities.

Behavior analytics market is anticipated to experience substantial growth owing to the increasing threat of insider attacks among organization across the globe. Over the past five years, a surge in the incidences of the insider attacks among organization has been witnessed. According to a report by IBM cyber security index, approximately 55% of the cyber-attacks occurred in U.S. are carried out by insider. This indicates the growing threat of insider attacks among organization. Besides insider attacks threat, technological advancement in behavior analytics solution such as integration of advanced analytics and machine learning algorithms, and scarcity of the security professionals in the organization are also estimated to be major factors that are contributing towards the growth of industry.

Strategic partnership is analyzed to be the widely used strategy among the market players in the market to expand product portfolio and gain market share. Major players such as IBM, Intel security, and HPE are forming alliance with startups and SMEs to integrate their behavior analytics capabilities into security solution platforms. For instance, in June 2016, E8 security collaborated with Intel Security to integrate its user and entity behavior analytics solutions with McAfee Enterprise Security Manager to strengthen its position in the market. Similarly, in 2017, Exabeam collaborated with Crowdstrike, a cloud-delivered endpoint protection organization, to provide disruptive security solutions.

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North America is the dominating region in the global behavior analytics market owing to the presence of some of the major players such as Splunk and IBM. Moreover, high internet penetration rate and increase in number of mobile phone and application users in the region are also estimated to contribute significantly towards the growth of the industry. In addition, growing adoption of the analytics solution in the healthcare organizations in U.S. will push the market towards positive growth.

Major vendors of the behavior analytics solutions are Splunk., IBM, Balabit, Bay Dynamics, Bottomline Technology, Cynet Security, E8 Securtiy, Exabeam, Fortscale, Gurucul, McAfee, and Interset. The industry is characterized by presence of standalone solution providers, behavior analytics as a feature provider, cloud provider, and service provider.

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Table of Contents

Chapter 1. Methodology & Scope

  • 1.1. Methodology
    • 1.1.1. Initial data exploration
    • 1.1.2. Statistical model and forecast
    • 1.1.3. Industry insights and validation
    • 1.1.4. Scope, definition and research parameters
  • 1.2. Data Sources
    • 1.2.1. Primary
    • 1.2.2. Secondary

Chapter 2. Executive Summary

  • 2.1. Behavior Analytics industry 360 degree synopsis, 2013 - 2024
    • 2.1.1. Business trends
    • 2.1.2. Regional trends
    • 2.1.3. End-use trends
    • 2.1.4.

Chapter 3. Industry Insights

  • 3.1. Industry segmentation
  • 3.2. Industry landscape
  • 3.3. Industry ecosystem analysis
    • 3.3.1. Vendor matrix
  • 3.4. Technology landscape
    • 3.4.1. Data source & integration
    • 3.4.2. Data analytics
    • 3.4.3. Data presentation and visualizations
    • 3.4.4. Source system & applications incorporated
    • 3.4.5. Service delivery methods
  • 3.5. Regulatory landscape
    • 3.5.1. U.S.
    • 3.5.2. Europe
    • 3.5.3. China
  • 3.6. Industry impact forces
    • 3.6.1. Growth drivers
    • 3.6.1.1. Integration of advanced analytics and machine learning algorithms into behavior analytics in the U.S.
    • 3.6.1.2. Rising investment in security solution in the U.S.
    • 3.6.1.3. Growing risk of insider attacks in Europe
    • 3.6.1.4. Lack of trained security professionals drive behavior analytics demand in Asia Pacific
    • 3.6.1.5. Growing number of smartphone users in Asia Pacific
    • 3.6.2. Industry pitfalls & challenges
    • 3.6.2.1. Lack of awareness about advanced cyber attacks
  • 3.7. Growth potential analysis
  • 3.8. Porter's analysis
  • 3.9. PESTEL analysis
  • 3.10. Competitive landscape, 2016
    • 3.10.1. Strategy dashboard

Chapter 4. Behavior Analytics Market, By Deployment Model

  • 4.1. Global behavior analytics market share by deployment model, 2015 & 2024
  • 4.2. On-premise
    • 4.2.1. On-premise deployment model, by region, 2013-2024
  • 4.3. Cloud
    • 4.3.1. Cloud deployment market, by region, 2013-2024

About Author


Rahul Varpe

Rahul Varpe currently writes for Technology Magazine. A communication Engineering graduate by education, Rahul started his journey in as a freelancer writer along with regular jobs. Rahul has a prior experience in writing as well as marketing of services and products online. Apart from being an avid...

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