The digital signage media player market is estimated to expand at a substantial rate on the back of growing deployment of signage systems including interactive video walls and displays in the retail sector. Retailers are increasingly using signage players to power screens for advertising and marketing activities in order to offer an interactive experience to customers. There is an increasing trend of online shopping and digitization, and retailers throughout different regions are using media players for improving customer interaction.

Media players are being installed throughout a range of sectors such as entertainment, retail, and corporate sectors. These devices have easy-to-use characteristics. Bars and restaurants are deploying media players to enhance customer experience through the replacement of the practice of notifying people via menu cards. Businesses operating in the digital signage media player market are developing appealing visual content for employee communication purposes and for advertising activities.

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For example, in 2017, visualization solution maker, Barco introduced its latest digital signage solutions which combine innovative LED, software, and laser projection solutions to drive customer engagement, brand loyalty, and sales conversion for corporations and retail stores. Based on such developments, Global Market Insights, Inc., estimates that the digital signage media player market may grow over USD 1.4 billion by 2024.

Elaborated below are some of the key trends driving digital signage media player market expansion:

1. Demand for cloud-based players

The use of digital signage media player software is likely to rise significantly in the forecast timeframe owing to high demand for software solutions that give enhanced interaction, brand visibility and customer engagement. There is an increasing use of these solutions for the streaming of various types of content meant for specific customers, as well as for marketing and promotional efforts. In 2021, Carousel Digital Signage launched a new cloud-based software media player solution called Carousel Express Players, designed for remote workers and students.

1. Application across diverse industries

Advanced digital signage media players are projected to witness substantial demand given to surging deployment in industries including retail, education, BFSI, healthcare, and entertainment. Media players are being widely used for the display of incredible, engaging visual content to enhance viewer experience and to provide them with information and entertainment. These players are also becoming popular across malls, banks, hospitals, airports, and other areas for showing content related to advertisements, promotions, infotainment, and for queuing information.

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1. High product adoption in North America

The North America digital signage media player market is expected to propel on account of increasing spending on media player devices to showcase advertising and promotional content in several applications like retail, corporate, and entertainment. These devices are low in price and have easily usable characters which is driving their demand. Robust investments towards signage systems along with the availability of advanced infrastructure could boost regional business outlook.

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