The global e-cigarette market size will touch the $9 billion mark by 2026.

People are increasingly becoming aware of the harmful side-effects associated with smoking, such as lung damage, heart disease, mouth cancer, pregnancy complications, poor oral hygiene, weak immune system, and vision problems. The cognizance about these side-effects is prompting smokers to reduce the usage of traditional cigarettes and adopt e-cigarettes. Smoking e-cigarette prevents intake of chemicals present in tobacco and decreases harmful effects on body. According to the U.S. National Academies of Sciences, Engineering, and Medicine, usage of e-cigarette lessens the exposure to toxic substances as compared to traditional cigarettes. E-cigarettes are highly effective as smoking cessation tools because unlike traditional cigarettes, they don’t burn down tobacco. Consideration of these electronic devices as a safer alternative for smoking will spur e-cigarette market growth.

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Persistent efforts of people to quit smoking and a continuous upsurge in cigarette prices are likely to drive e-cigarette market growth in the ensuing years. E-cigarettes have gained massive popularity as a smoking cessation modality in the past few years. As per a research conducted by the New England Journal of Medicine (NEJM), about 18% of smokers stopped smoking after one year of switching to e-cigarette. Governments of various countries have been introducing smoking cessation campaigns to increase awareness about the risks associated with smoking cigarettes, which will significantly impel e-cigarette industry demand.

E-cigarette market forecast report predicts that automatic e-cigarettes will experience huge demand in the near future. Increased popularity of automatic e-cigarettes stems from their longer battery life, affordability, and automatic activation of the heating element to provide a realistic experience to smokers. Besides, unlike manual e-cigarettes, automatic e-cigarettes do not require to press and hold a button while inhaling.

Some globally present leading business participants include Imperial Brands PLC, British American Tobacco (BAT), Turning Point Brands Inc., JUUL Labs, Inc., Japan Tobacco, Inc., MCIG Inc., Philip Morris International, Reynolds American Inc., and Nicotek, LLC. E-cigarette firms such as British American Tobacco PLC (BAT) and Imperial Brands PLC have been outlaying heavy amounts to on research and development activities and to encourage smokers to use e-cigarettes. For example, in December 2018, BAT rolled out Vype iSwitch to pull the interest of traditional smokers towards vaping. Vype iSwitch is a closed system vaping device with a micro-engineered stainless-steel blade and ultra-slim body.

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Consumers in Europe are extensively adopting e-cigarettes, majorly in in countries, such as Germany, the U.K., and France, which will proliferate Europe e-cigarette market growth over the coming years. According to the Groupe Xerfi, in 2017, around 1.2 million people were recorded to use e-cigarettes on a daily basis. Also, several e-cigarette industry players are present in the region, who are continuously striving to develop innovative products.

Rechargeable e-cigarettes are likely to gain traction due to their satisfying taste, ease of use for smokers, and the complete premium smoking experience provided by them. Rechargeable devices consist of a USB cable, a wall adapter, and a special carrying case. Users can refill desired liquid with flavors, such as tobacco, blueberry, menthol, kiwi, cheery, and mango. These e-cigarettes can be smoked for a longer time by filling up the e-liquid and are available at economical prices, which is likely to augment e-cigarette market share. 

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