Increasing cases of ear, nose, and throat disorders among the adult population is a major factor supporting the demand for ENT devices, globally. Improving expenditure on advanced healthcare to meet the growing patient needs has supported research and development of upgraded devices.

According to the Hearing Loss Association of America and CDC, hearing loss is the third most prevalent type of health issue after heart diseases and arthritis among the adult population base. As per a report by HLAA, nearly 25% of Americans experience tinnitus who are extremely vulnerable to hearing loss. Sinusitis is one of the most common disorders that leads to inflammation in cavities around the nasal passage.

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Citing a report by CDC, 12.1% of adult Americans suffer from sinusitis which has raised the need for high-quality ENT tools like sinus dilation systems. Globally, ear-nose-throat devices market size is projected to surpass USD 26 billion in total annual remuneration by 2025.

Advancements in medical devices

Rapid technological advancements in ENT devices like diagnostic devices, sinus dilation, and hearing aids has fueled developments in the market over time. For example, Medtronic developed surgical instruments like ontological burns and drills that carry superior accuracy and are also user-friendly. Additionally, recently developed endoscopes along with the navigation systems help otolaryngologists throughout complicated invasive surgical procedures.

The growing use of digital signal processing incorporated with applications in implants and hearing aids offer various advantages to the people who are hearing impaired. However, the high cost associated with ENT devices and surgical procedures may harm the industry growth.

High geriatric population in Europe

Regionally speaking, Europe has emerged as a profitable revenue terrain due to the high geriatric population across the continent that suffers from serious ENT diseases. Rhinosinusitis is an extremely common disease found in the elderly population. The EU government has imposed certain initiatives that allow an optimum reduction in its surgical cost. 

The aforementioned reasons along with the presence of regulatory authorities like the EU commission that reviews the quality of ENT devices will support the regional market. Startup companies that are willing to operate in the vast ENT devices industry may also grab potential due to the surging need for ENT treatment tools along with favorable government policies.

Demand for flexible diagnostic endoscopes

With respect to the type of product, flexible diagnostic endoscopes segment was valued at USD 1.1 billion during the year 2018. Extensive use of the product in micro-invasive procedures will support the demand. Newly designed flexible endoscopes improve a patient’s safety and also help in reducing the  patient’s exposure to chemical germicide, along with other microbial infections.

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Extensive use of nasal splints

Nasal splints have gained considerable demand over the years as they are widely used to maintain the nasal structure and allow nasal breathing post-operatively through the internal airway. Nasal splints are extensively used in surgical procedures to stabilize the healing septum and provide septal compression. Moreover, they also protect the nose from trauma and retain the position of the bone, which will support the adoption of the devices.

The ear-nose-throat device market is endowed with various leading market players that are constantly working towards improving their offerings to meet the targeted patient needs. Some of the notable industry players include Siemen’s Healthcare, Atos Medical, Widex A/S, Rion Co. Ltd., Cochlear Limited, and Starkey Hearing Technologies, among various others.

A rising old age population along with the surging need for reliable and safe ENT treatments has driven the need for advanced, latest medical treatment devices globally. The governments, realizing the need for improved healthcare services have also accepted heavy investments to advance healthcare offerings.