The Europe e-commerce automotive aftermarket is poised to record substantial gains owing to growing number of e-retail channels and a strong automotive base in the region. The steadily rising e-commerce industry of Europe is gaining impetus on the back of easy availability of low-cost automotive aftermarket products. Increasing demand for vehicle parts along with rise in brick & click business models could drive overall market growth.

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Today, automotive customers increasingly prefer to purchase automotive accessories and parts from such online platforms. These platforms deliver a convenient solution for customers in search of low-cost parts and enable them to browse through similar products, check reviews, and avail quick delivery at an economical price point. The convenience and ease are among the major factors responsible for increasing e-retail channels in the region, which in turn will accelerate Europe e-commerce automotive aftermarket growth over the forecast period.

Elaborating on few of the major trends in the Europe e-commerce automotive aftermarket:

Increasing adoption of direct-to-customer services

The direct-to-consumer (D2C) segment is projected to register a CAGR of around 15% over the forecast period owing to availability of diverse automotive parts provided by regional market players in Europe. Offering of D2C services offers companies the possibility to develop a strong brand recognition among vehicle enthusiast customers.

Direct-to-consumer offers custom-made auto parts according to client requirements to suit specific automotive applications. Enhanced communication with the manufacturing company as well as reliability and the assurance of top-notch automotive product quality has propelled segment expansion.

Robust demand for latest automotive accessories

Automotive accessories are divided into exterior and interior. Exterior accessories mainly include mudguard, protective paints & coatings, bumper core, fender liner and hood silencer. Door trim, hardwood floor, door opening trim, rear shelf, tibia pad, luggage trim, headliner, assist trim, floor carpet and seat fabric are some of the major interior automotive accessories. The aftermarket accessories segment is likely to grow significantly owing to increasing affordability of these products as well as availability of warranties.

Surging demand from B to small B consumers

The B to small B segment is anticipated to record over 14% CAGR over the coming years. Less complexity in purchases, which includes RFQs and quotations, could support this growth. B to small B consumers are mainly equipment suppliers who purchase basic automotive components. Product manufacturers of electronic components and sub-assembly systems are also some important consumers in B to small B distribution.

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Notably, companies such as Amazon, eBay, Bosch are leading companies currently at the forefront of Europe e-commerce automotive aftermarket growth.

Partial Chapter of the Table of Content

Chapter 4   Europe E-commerce Automotive Aftermarket, By E-commerce Retail

4.1    Europe e-commerce automotive aftermarket share, by e-commerce retail, 2019 & 2026

4.2    Third party retailers

4.2.1    Market estimates and forecast, 2016 - 2026

4.2.2    Europe E-commerce automotive aftermarket estimates and forecast, by country, 2016 - 2026

4.3    Direct to customers

4.3.1    Market estimates and forecast, 2016 - 2026

4.3.2    Market estimates and forecast, by country, 2016 - 2026

Charts & Figures

FIG. 1   Europe E-commerce automotive aftermarket 360⁰ synopsis, 2016 - 2026

FIG. 2   Industry segmentation

FIG. 3   Industry ecosystem analysis

FIG. 4   Payment gateways

FIG. 5   European B2C e-commerce goods & service sales (USD Billion)

FIG. 6   Challenges, practices, and supplier support

FIG. 7   Growth potential analysis, 2019

FIG. 8   Porter’s analysis

FIG. 9   Company market share analysis, 2019

FIG. 10   PESTEL analysis

FIG. 11   COVID-19 impact on automotive industry

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