The hand sanitizer market is estimated to grow steadily supported by surging cases of COVID-19 around the world. Government campaigns and initiatives to spread awareness about personal hygiene and preventive measures is likely to drive product adoption. With the rapid spread of the coronavirus, public health and government agencies in affected countries have put out several preventive measures to curb infection, including frequent washing of hands and using hand sanitizers.

While hand sanitizers have played an important role earlier, they have been a supplementary product in the personal hygiene segment. Before the ongoing COVID-19 pandemic, several people were unaware of the spread of infections through unhygienic environments and practices. But the pandemic has raised awareness and consequently increased the sales of hand sanitizers.

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On this note, Global Market Insights, Inc., reports that the hand sanitizer market size may surpass USD 6.4 billion by 2027.

The growth can be ascribed to constant efforts by hand sanitizer manufacturers to launch new products and solutions. For example, in 2020, key industry player, Ecolab, announced the acceleration and expansion of its WHO hand sanitizer formula production to meet the rising customer needs.

Major market players are also focusing on various business strategies such as new product development, partnerships and collaborations. For instance, in 2021, ITC Limited announced the launch of its new Savlon moisturizing sanitizer to meet the consumer demand for hand products that prevent dryness after usage.

Among foam, gel liquid and other types, foam-based hand sanitizer market accounted for 16% of revenue share in 2020. The segment is anticipated to showcase commendable growth as these sanitizers can be used in less quantity and have shown good results. With increasing adoption of foam-based sanitizers, manufacturers are also focusing on product innovations, further favoring the market growth.

The demand for alcohol-based hand sanitizers has witnessed a rise over the years as they are considered to be more effective to reduce microbial load. In fact, WHO & CDC have also recommended the use of these sanitizers. On this note, it would be safe to state that, alcohol-based hand sanitizers witnessed around 93% of overall market share in 2020 and is likely to continue rising over the forecast timeframe.

Meanwhile, the overall market share from online distribution platform is anticipated to grow at a CAGR of 4.6% over the analysis period. This is due to the change in purchasing pattern of customers for their daily needs and the high number of companies transitioning towards online platforms. Furthermore, the benefits of online shopping such as free home delivery, high discounts and attractive deals on products are enticing consumers into adopting online purchasing.

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In terms, of regional landscape, Asia Pacific is estimated to emerge as a profitable market for hand sanitizers. The market growth is primarily attributed to soaring cases of COVID-19 cases in highly populated countries like China and India. That apart, the governments in the region are also taking various initiatives to reduce the spread of the virus. Driven by such factors, Asia Pacific hand sanitizers market is poised to grow at 3% CAGR through 2027.

In a nutshell, the increasing awareness regarding personal hygiene and importance of hand sanitizers will create a positive impetus on market growth.

Partial Chapter of the Table of Content

Chapter 2   Executive Summary

2.1    Hand sanitizer industry 360º synopsis, 2016 – 2027

2.1.1    Business trends

2.1.2    Type trends

2.1.3    Composition trends

2.1.4    Distribution channel trends

2.1.5    Regional trends

Chapter 3   Hand Sanitizer Industry Insights

3.1    Industry segmentation

3.2    Industry landscape, 2016 – 2027

3.3    Industry impact forces

3.3.1    Growth drivers

3.3.1.1    Increasing cases of COVID-19 infection globally

3.3.1.2    Rising public awareness about personal hygiene

3.3.1.3    Government initiatives to promote good personal hygiene practice

3.3.1.4    Growing distribution of hand sanitizers in various healthcare settings

3.3.2    Industry pitfalls & challenges

3.3.2.1    Less effectiveness of alcohol-free hand sanitizer

3.4    Growth potential analysis

3.4.1    By type

3.4.2    By composition

3.4.3    By distribution channel

3.5    COVID-19 impact analysis

3.6    Porter’s analysis

3.7    Competitive landscape, 2020

3.7.1    Company matrix analysis, 2020

3.8    PESTEL analysis

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