The global microprinting market growth is majorly driven by the widespread application of these solutions to provide highly secure and robust printing results in different organizational setup including government, private, and industrial sectors. Microprinting solutions also find wide applicability in the packaging industry.

The flourishing packaging sector will provide ample growth opportunities to companies offering these solutions. As per a new research report by Global Market Insights, Inc., global microprinting market size is projected to surpass US$800 million by 2025. Explained below are some key factors driving technology demand.

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Growing use in protection against counterfeiting

The surge in official documentation related fraudulent activities has encouraged governments to enforce security printing techniques to identify counterfeiting. For example, the General Directorate of Residency and Foreigner Affairs (GDRFA) in Dubai, identified more than 1,000 forged travel documents of at the Dubai International Airport in April 2018.

Respective governments are introducing techniques for protection against counterfeiting to eliminate such incidences in important travel documents. The Indian government, for instance, is implementing the technique of using text smaller than 0.25 mm as a security measure while issuing passports. The presence of numerous companies offering high-security microprinting solutions to eliminate forgery in printing passports will bolster the industry outlook.

Technological development in microprinting technology

The high adoption and demand for distinct printing solutions possessing quality, security, and resolution have emerged drastically, due to robust technological advancements and innovations in microprinting solutions. Leading players constituting microprinting market are emphasizing on the introduction of advanced products that render businesses the capability to achieve high-resolution and quality printing solutions.

For example, Videojet Technologies had introduced 1620 HR Continuous Inkjet (CIR) and 1650 High Resolution (HR) printers in April 2015 which is capable of printing 0.6mm small characters. Likewise, Xerox Corporation had reportedly announced the introduction of Xerox AltaLink Multifunction Printers (MFPs) in April 2019, which is loaded with advanced security features providing an extra layer of security to network threats.

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Strong demand for single sided microprinting solutions

Single sided microprinting industry expansion is a result of the rising necessity for secure technology in various government and packaging applications. Single sided printing in ID cards, official documents, and postal stamps is widely utilized by the government, whereas the packaging sector uses this technique to prevent duplicity in packaging labels.

Various manufacturers are offering  more secure and affordable features in the single sided microprinting solutions. For example, leading manufacturer of plastic cards Team NiSCA is offering an affordable plastic card printer PR-C101, which supports single sided microprinting for high quality and durable ID cards.

Extensive application in the packaging sector

The microprinting industry is likely to experience substantial growth on account of the incorporation of this printing technology in packaging applications for proper packaging,  labelling and easy product identification to avoid duplicity. The inclusion of this technique has enabled manufacturers to achieve secure printing capabilities with unique label information and brand protection in the industry.

Also, increasing consumer demand for FMCG products across both developed and emerging economies has influenced manufacturers to use these printing technologies to allow product differentiation.

Demand from corporate organizations in APAC

Asia Pacific microprinting market is expected to witness significant growth in the coming years owing to the presence of several corporate organizations, government agencies, and banks in the region. The escalating demand to have robust security and anti-counterfeit solutions in the government, private, and financial sectors will augment demand for microprinting devices in the region.

Rapid economic expansion and extensive development activities in countries like China, India, and Japan are poised to provide a sustainable market environment for microprinting providers in APAC. A large number of private and public corporate houses around the world have witnessed a steep spike in the number of counterfeiting activities in the recent past due to a lack of adequate data security infrastructure in their office premises.

Microprinting solution provides highly secure and enhanced printing technique that eliminate counterfeit activities from breaching any important data for the organization.  Leading companies in global microprinting market include Evolis, Xerox Corporation, Zebra Technologies Corporation, William Frick & Company, Control Print Ltd, and Videojet Technologies, Inc., among others.

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