North America Electric Zero Turn Mower Market Key Driving Factors and Challenges, Opportunities and Forecast Insights

The North America electric zero turn mower market is expected to observe significant growth by 2027 driven by the surging demand for more efficient lawn mowers across the region. Moreover, technological advancements have substantially improved the product landscape, which is likely to further fuel product demand over the analysis period.
Electric turn mowers have gradually been replacing gas mowers as they offer superior benefits, including reduced pollution and several user-friendly features. With technological innovation, design features of electric turn mowers have progressively become more streamlined.
The integration of new-age technologies into modern-day electric turn mowers has notably improved the product scenario of the North America electric zero turn mower market. The motors that operate the equipment have become more powerful and fuel-efficient. Moreover, technologies, such as Bluetooth and other similar innovations, have enhanced remote operation of electric zero turn mowers.
Zero turn mowers are not equipped with conventional steering wheel or pedal brake and have low-mounted seats. These mowers have different controls than a steering wheel lawn tractor. Each rear wheel has its own wheel motor - one on both sides - which is controlled by two steering handles.
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Zero turn mowers cut more efficiently owing to their ability to turn 180° at the end of a mowing row, which reduces the mowing time by as much as 50% compared to traditional mowers. These mowers are designed to cut grass at almost twice the speed of conventional lawn mowers, which considerably improves straight line mowing speed.
Thus, electric zero turn mowers offer several benefits over traditional lawn mowers, which has propelled market demand rapidly across the region. Product demand is mainly driven by increasing climate consciousness among buyers as these mowers have zero emissions.
These mowers do not include an engine that burns gas as they are entirely powered by batteries, which also means that they produce no exhaust. As a result, electric zero turn mowers cause no pollution and thus, do not harm the environment, which has boosted product deployment in the region.
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Moreover, during the COVID-19 pandemic, there has been a labor shortage in the industry due to nationwide lockdowns. Subsequently, consumer preferences have shifted to more time- and fuel-efficient lawn mowers, which has propelled market adoption across the region.
The North America electric zero turn mower market has been segmented on the basis of application and country. With respect to application, the market has further been categorized into residential and non-residential (golfcourse and playgrounds).
The North America electric zero turn mower market from the playgrounds sub-segment is estimated to expand at a substantial pace through the assessment period. Increasing focus of major authorities on enhancing playgrounds is anticipated to drive the sales of electric zero turn mowers in the region.
By country, the U.S. electric zero turn mower industry is projected to garner a sizable share in the overall market revenue by the end of 2027. Growing spending on golf activities in the nation is significantly impacting the demand for electric zero turn mowers, which is set to positively influence market outlook in the future.