The North America portable generators market is anticipated to see substantial growth by 2028 owing to frequent power disruptions caused by rising cases of natural calamities.

Portable generators designed for domestic uses can give short-term power to a few appliances or lights. These generators enable businesses and critical infrastructure facilities, such as hospitals, water treatment plants, telecommunications networks, and emergency response departments to avoid service interruptions. Notably, stringent environmental regulations as well as increased consumer interest in the reduction of costs, the use of cleaner sources, and energy efficiency have boosted North America portable generators industry expansion in key regions in recent years.

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Moreover, industry players have been focusing on product development to enhance their portfolios, thereby improving market dynamics. For instance, in September 2021, Pramac, a Generac subsidiary and a key manufacturer in the sector, broadened its portable generator portfolio with the introduction of the P 2200i, a novel generator under its Inverter P Series range.

The North America portable generators market has been segmented on the basis of product, fuel & power rating, phase, end use, and country. Based on product, the market has further been categorized into conventional portable generator and inverter portable generator. The conventional portable generator segment is projected to witness robust growth through 2028 owing to increasing consumer dependency on electrical backup solutions in order to maintain day-to-day operations.

Based on fuel & power rating, the North America portable generators market has been categorized into diesel and gasoline. The diesel segment has been segregated into <20 kW, 20 kW - 50 kW, and >50 kW - 100 kW. The <20 kW segment is foreseen to witness notable growth through the assessment timeframe due to mounting demand for small and low-power generator sets.

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In 2021, the North America portable generators market for portable generators rated 20 kW - 50 kW was worth more than USD 44 million and is poised to see robust growth over the forecast period. The >50 kW - 100 kW segment is likely to witness substantial progress over 2022-2028. High product demand driven by the capacity of these generators to meet diverse client needs is poised to augment segmental outlook.

The gasoline segment has been segregated into <2 kW, 2 kW - 5 kW, 6 kW - 8 kW, and >8 kW - 15 kW. The <2 kW segment is likely to observe notable growth through 2028 on account of growing urgency to fulfil increased electricity demand, primarily from the commercial and residential sectors.

The 6 kW - 8 kW segment held more than 27% market share in 2021 and is speculated to reach a sizable valuation by the end of 2028. The >8 kW - 15 kW segment is expected to grow at a significant pace through 2028 supported by rapid infrastructure development and the resulting upsurge in electricity demand.

In terms of end-use, the North America portable generators market has been categorized into residential, commercial, and construction. The residential segment accounted for a considerable share in the market in 2021 and is anticipated to observe stable growth through 2028. Unreliable grid infrastructure, along with rapid population growth, is slated to fuel segmental adoption in the following years.

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