The Online power sports market is set to grow from its current market value of more than USD 5 billion to over USD 6 billion. Rapid advancements in consumer lifestyles with a high interest in adventurous sports activities like watersports, snowmobiling and off-roading races for amusement has appreciably driven the online power sports industry trends. Retail channels and distributors are incorporating digital marketing techniques to leverage their e-commerce websites or social media channels to elevate the outlook for online sport equipment.
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Surging investments in R&D activities to comply with emission regulations and improve the performance of power sport vehicles could play a significant role in boosting product demand. Manufacturers are focusing on adopting eco-friendly power sports instruments to reduce their emission levels.
However, the COVID-19 outbreak has disrupted industry growth as the demand for power sports equipment steadily declines. Contagious nature of this virus has influenced people to stay in quarantine at their home. This trend has severely affected the business of recreational activities. Additionally, government enforced lockdowns and regulations to maintain social distancing have led to a temporary shutdown of numerous recreational infrastructures like theme parks.
Side by Side Vehicles (SSVs) have achieved high profits in the Online power sports market for their easy rollover protection bars and maneuverability. Features such as multiple seating capacity and enhanced safety has extended their applications. Companies are keen to launch new products owing to inflated demand of SSVs in sports, entertainment and agricultural applications.
For instance, Honda, in January 2019, launched two new side-by-side vehicle models of its ‘Talon’ brand for improved driving experience using integrated charging technologies. Also, Gator utility side-by-side vehicles, a product of John Deere, was introduced for various outdoor purposes.
Growing tourism industry and recreational infrastructure over the past few years has augmented growth opportunities for the online powersports industry in the African and Middle Eastern countries. Large spaces with inclining number of Public-Private-Partnerships (PPP) in the MEA are key factors driving the industry.
Warner Bros, in July 2018, inaugurated its first recreational and entertainment theme park called ‘Warner Bros World’ in Abu Dhabi. It is spread over 1.65 million square feet and features 29 rides with several other adventurous activities.
These vehicles offer remarkable benefits like easy maneuverability and rollover protection bars, which have played a vital role in accelerating its adoption over the years. SSVs are highly demanded in diverse applications like entertainment, sports, agriculture, and public safety. Taking June 2020 for instance, the U.S. Fire Rescue Department adopted a new all-terrain side-by-side vehicle to use in events like woods fires as well as crashes associated with all-terrain vehicle or snowmobiles.
Some of the leading brands in the online power sports market include The Great Outdoors Group, Harley Davidson, Arctic Cat, Inc., Bombardier Recreational Products, Kawasaki Motors Corporation, Inc., John Deere & Company, Suzuki Motor Corporation, Polaris Kubota Corporation, Yamaha Motor Co., Ltd., and Honda Motor Co. Ltd.
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Some Point from Table of Contents;
Data Tables
TABLE 1. Online power sports industry 3600 synopsis, 2016 – 2026
TABLE 2. Online power sports market size, 2016 – 2019 (USD Million)
TABLE 3. Online power sports market size, 2020 – 2026 (USD Million)
TABLE 4. Online power sports market size, by vehicle, 2016 – 2019 (USD Million)
TABLE 5. Online power sports market size, by vehicle, 2020 – 2026 (USD Million)
TABLE 6. Online power sports market size, by region, 2016 – 2019 (USD Million)
TABLE 7. Online power sports market size, by region, 2020 – 2026 (USD Million)
TABLE 8. Industry impact forces
TABLE 9. All-terrain vehicle market size, 2016 – 2019 (USD Million)
TABLE 10.All-terrain vehicle market size, 2020 – 2026 (USD Million)
TABLE 11.Side-by-side vehicle market size, 2016 – 2019 (USD Million)
TABLE 12.Side-by-side vehicle market size, 2020 – 2026 (USD Million)
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