Online Powersports Market 2021 Growth Drivers, Future Challenges and Opportunity Forecast 2026

14-10-2021

By Ronak Bora

The online power sports market is poised to garner noteworthy growth on account of increasing consumer inclination towards adventure sport activities. Consumers nowadays are spending more on recreational activities like watersports, snowmobiling, and off-road racing during leisure time. This trend has led to the demand for high performance and durable power sports vehicles.

Advent of e-commerce and digital platforms has helped manufacturers to reach a bigger customer base, significantly benefiting their business outlook. Distributors and retailers have begun to vest in their efforts in practices like digital marketing to widen their product presence. Initiatives like these could suffice overall online powersports market growth

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Surging investments in R&D activities to comply with emission regulations and improve the performance of power sport vehicles could play a significant role in boosting product demand. Manufacturers are focusing on adopting eco-friendly power sports instruments to reduce their emission levels.

However, the COVID-19 outbreak has disrupted industry growth as the demand for power sports equipment steadily declines. Contagious nature of this virus has influenced people to stay in quarantine at their home. This trend has severely affected the business of recreational activities. Additionally, government enforced lockdowns and regulations to maintain social distancing have led to a temporary shutdown of numerous recreational infrastructures like theme parks.

In regard to vehicle type, the online power sports market is categorized into side by side vehicle, all-terrain vehicle, snowmobile, personal watercraft, and heavyweight motorcycle. Out of these, the side by side vehicles (SSVs) is projected to observe significant demand owing to its enhanced safety and multiple seating capacity.

These vehicles offer remarkable benefits like easy maneuverability and rollover protection bars, which have played a vital role in accelerating its adoption over the years. SSVs are highly demanded in diverse applications like entertainment, sports, agriculture, and public safety. Taking June 2020 for instance, the U.S. Fire Rescue Department adopted a new all-terrain side-by-side vehicle to use in events like woods fires as well as crashes associated with all-terrain vehicle or snowmobiles.

Companies operating in online power sports market are emphasizing on strategic collaborations and new product launches to increase their revenues share. In 2019, Honda launched two new models of its ‘Talon’ SSVs that feature advanced charging technologies that offers users with improved driving experience.

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Partial Chapter of the Table of Content

Chapter 4. Competitive Landscape

4.1. Introduction

4.2. Key player analysis, 2019

Chapter 5. Online Power Sports Market, By Vehicle

5.1. Key trends by vehicle

5.2. All-terrain vehicle

5.2.1. Market estimates and forecast, 2016 – 2026

5.3. Side-by-side vehicle

5.3.1. Market estimates and forecast, 2016 – 2026

5.4. Personal watercraft

5.4.1. Online power sports market estimates and forecast, 2016 – 2026

5.5. Snowmobile

5.5.1. Market estimates and forecast, 2016 – 2026

5.6. Heavyweight motorcycle

5.6.1. Market estimates and forecast, 2016 – 2026

Charts & Figures

FIG. 1 Online power sports market segmentation

FIG. 2 Industry ecosystem analysis

FIG. 3 Growth potential analysis

FIG. 4 Porter’s analysis

FIG. 5 Online power sports market PESTEL analysis

FIG. 6 SWOT Analysis, Arctic Cat Inc.

FIG. 7 SWOT Analysis, Bombardier Recreational Products

FIG. 8 SWOT Analysis, Cycle Works Motorsports

FIG. 9 SWOT Analysis, Harley Davidson

FIG. 10 SWOT Analysis, Honda Motor Co. Ltd.

FIG. 11 SWOT Analysis, Kawasaki

FIG. 12 SWOT Analysis, Louis Powersports

FIG. 13 SWOT Analysis, Polaris Inc.

FIG. 14 SWOT Analysis, RIDENOW POWERSPORTS

FIG. 15 SWOT Analysis, Yamaha Motor Co. Ltd.

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About Author

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Technology Magazine and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport....