Online powersports market is likely to register significant gains on account of overwhelming consumer inclination towards recreational activities. Adventure sports like snowmobiling, watersports, and off-roading races are witnessing heavy demand as more people continue to take part in adventure activities in their free time. 

With rising concerns over high emission levels, powersports vehicle manufacturers have begun to expand investments in multiple R&D activities to develop vehicles that comply with emission regulations as well as enhance over user experience with superior performance. Companies are focusing on adopting eco-friendly powersports instruments to reduce their emission levels.

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Side by side vehicles (SSVs) market is estimated to register heavy demand in the future owing to the vehicle's enhanced safety and multiple seating capacity features. These vehicles offer notable benefits like easy maneuverability and rollover protection bars, which are significantly boosting their adoption. These SSVs are primarily used in applications like entertainment, sports, agriculture, and public safety.

With profound application, several manufacturers are focusing on expanding their production capacities to meet growing demand. Taking July 2020 for instance, BRP revealed that it is planning to build a new production facility in Mexico to extend its manufacturing capacity. This move would allow the company to keep up with mounting demand for Can-Am side-by-side vehicles (SSVs).

However, the COVID-19 outbreak has disrupted industry growth as the demand for power sports equipment steadily declines. Contagious nature of this virus has influenced people to stay in quarantine at their home. This trend has severely affected the business of recreational activities. Additionally, government enforced lockdowns and regulations to maintain social distancing have led to a temporary shutdown of numerous recreational infrastructures like theme parks. 

In regard to vehicle type, the online powersports market is categorized into side by side vehicle, all-terrain vehicle, snowmobile, personal watercraft, and heavyweight motorcycle. Out of these, the side by side vehicles (SSVs) is projected to observe significant demand owing to its enhanced safety and multiple seating capacity.

These vehicles offer remarkable benefits like easy maneuverability and rollover protection bars, which have played a vital role in accelerating its adoption over the years. SSVs are highly demanded in diverse applications like entertainment, sports, agriculture, and public safety. Taking June 2020 for instance, the U.S. Fire Rescue Department adopted a new all-terrain side-by-side vehicle to use in events like woods fires as well as crashes associated with all-terrain vehicle or snowmobiles.

Companies operating in online powersports market are emphasizing on strategic collaborations and new product launches to increase their revenues share. In 2019, Honda launched two new models of its ‘Talon’ SSVs that feature advanced charging technologies that offers users with improved driving experience.

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Partial Chapter of the Table of Content

Chapter 4.   Competitive Landscape

4.1.  Introduction

4.2.  Key player analysis, 2019

Chapter 5.   Online Powersports Market, By Vehicle

5.1.  Key trends by vehicle

5.2.  All-terrain vehicle

5.2.1. Market estimates and forecast, 2016 – 2026

5.3.  Side-by-side vehicle

5.3.1. Market estimates and forecast, 2016 – 2026

5.4.  Personal watercraft

5.4.1. Online powersports market estimates and forecast, 2016 – 2026

5.5.  Snowmobile

5.5.1. Market estimates and forecast, 2016 – 2026

5.6.  Heavyweight motorcycle

5.6.1. Market estimates and forecast, 2016 – 2026

Charts & Figures

FIG. 1 Online powersports market segmentation

FIG. 2 Industry ecosystem analysis

FIG. 3 Growth potential analysis

FIG. 4 Porter’s analysis

FIG. 5 Online powersports market PESTEL analysis

FIG. 6 SWOT Analysis, Arctic Cat Inc.

FIG. 7 SWOT Analysis, Bombardier Recreational Products

FIG. 8 SWOT Analysis, Cycle Works Motorsports

FIG. 9 SWOT Analysis, Harley Davidson

FIG. 10 SWOT Analysis, Honda Motor Co. Ltd.

FIG. 11 SWOT Analysis, Kawasaki

FIG. 12 SWOT Analysis, Louis Powersports

FIG. 13 SWOT Analysis, Polaris Inc.

FIG. 14 SWOT Analysis, RIDENOW POWERSPORTS

FIG. 15 SWOT Analysis, Yamaha Motor Co. Ltd.

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