The personal care appliances market analysis document represents a detailed collection of prioritized market definitions, industry scope and reach, and pivotal industry insights. Information about the many pitfalls of the market as well as the frequent challenges encountered by core industry players have been summarized in the report. That apart, the document also endorses details about the numerous driving parameters impacting the revenue landscape of this vertical.

Amidst the ongoing trend of beautification and Gen-Z’s inclining interest towards personal care, global personal care appliances market is set to expand prolifically over the span of 2021-2027. Increasing spending on beauty and personal care products by the female population are also expected to proliferate the demand for personal care appliances globally. According to a SkinStore survey, it was revealed that an American woman is likely to spend nearly $300,000 on face products alone in her lifetime.

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The advent of e-commerce has been a boon for many businesses, including personal care appliances market. Lucrative discounts, convenient payment methods, easy returns, and the availability of a myriad range of unique and affordable products have made online shopping as one of the most preferred option for consumers. The Asian countries, in particular, are generating a major chunk of the overall demand. Asian consumers being price-sensitive, are highly influenced by low-cost offering of these products on online channels, in turn making APAC as one of the popular market growth avenues. 

With majority of beauty-conscious consumers focusing on enhanced hair services, hair care products are emerging as one of the most promising segments of market. Hair care products such as hair dryers, hair curlers, and straighteners are witnessing massive demand by the consumers. The growing trend of permanent hair straightening and curling are expected to scale up the sales of hair care appliances. Furthermore, introduction of sophisticated products such as keratin-based hairdryers & straighteners to reduce hair damage is likely to intensify market demand.

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With high level of awareness regarding personal care, strong availability of products, and presence of several eminent manufacturers, Europe stands as a major revenue pocket for personal care appliances market. Moreover, increasing concern regarding oral health among middle-aged demographic is a key metric for the inflated market demand. In fact, Europe market is projected to derive a major chunk of its revenue from oral care appliances sale driven by the increasing consumer focus towards dental health and hygiene.

Elaborating further on the regional landscape, Asia Pacific is another prominent growth ground for market. In 2018, APAC pacific market share stood at USD 7 billion. Due to extension of spending capabilities and growing awareness regarding personal care, hair care and grooming products are witnessing heightened demand in the region. India, China, and Japan are deemed to be the chief regional revenue pockets.

Major Key Points from Table of Content:

Chapter 6   Personal Care Appliances Market, By Power Supply

6.1    Market share, by power supply, 2020 & 2027

6.2    Battery operated

6.2.1    Market estimates and forecast, 2017 – 2027

6.3    Electric

6.3.1    Market estimates and forecast, 2017 – 2027

Chapter 7   Personal Care Appliances Market, By Sales Channel

7.1    Market share, by sales channel, 2020 & 2027

7.2    Online

7.2.1    Market estimates and forecast, 2017 – 2027

7.3    Retail

7.3.1    Market estimates and forecast, 2017 – 2027

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