Estimates suggest that the personal care appliances market is expected to record a valuation of over USD 30 billion by 2027. Easy product availability on e-commerce platforms and rising popularity of beauty enhancing products is driving the demand for new personal care appliances. Product awareness through social media and other digital platforms is helping consumers make decision regarding purchase of personal care appliances. Increasing income levels and spending across Latin America, Asia Pacific, and the Middle East is favoring the sales of personal care products.

New companies and brands are lately being launched in this industry. These firms are utilizing low pricing strategy to attract consumers and are focusing on the development of novel products and forming strategic mergers and acquisitions to accelerate business reach locally and internationally.

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Highlighting few of the trends to look for in the personal care appliances market:

Gripping demand for oral irrigators

Consciousness towards oral health care and hygiene has given a considerable boost to the demand for powered toothbrush and oral/water irrigators. Water irrigations provide an easy and effective way to maintain oral health. It reduces the overall amount of plaque and bacteria that subsequently leads to tooth decay and periodontal disease. These devices can also help control gingivitis. Studies indicate that using oral irrigation can improve gum health by up to 93%.

Several technological advancements are being made in oral irrigators lately with new upgrades in designs & features. AI-powered oral irrigator are steadily being introduced in the market, creating new opportunities for oral irrigator businesses. There is also a high demand for battery-powered products that come with longer battery life and new technological features to offer greater convenience.

Rise in online sales

Despite the COVID-19 pandemic causing several challenges to the personal care appliances industry, restrictions on movement have led to an exponential rise in online sales. According to a news report, e-commerce orders in India grew by 36% in the last quarter of 2020, with personal care, beauty and wellness (PCB&W) being the biggest beneficiary. Amplifying trend of personal grooming is expected to drive new growth prospects in the personal care appliances market by the end of 2021.

Preference for electric appliances in Europe

As one of the early adopters of personal care electric appliances, Europe is expected to be a profitable business avenue for personal care appliance manufacturers and suppliers. The region houses some of the leading companies in the personal care appliance arena. Adoption of battery powered personal care products are particularly on the rise in the region. Regulations such as the EU’s Ecodesign Directive has encouraged manufacturers to develop low power-consuming products.

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In addition to Europe, the worldwide personal care appliances market is led by major brands like Colgate Palmolive Company, Conair Corporation, Procter & Gamble Company, Panasonic Corp., KoninKlijke Philips N.V., Ragalta USA, Spectrum Brands Inc., and Group SEB. New product launches are one of the key strategies utilized these firms. In 2020, Panasonic India launches its all-new hair dryer that is powered by its patented nanoe and platinum ions technology.

To sum up, the global personal care appliances market is expected to record substantial growth by 2027 despite the challenges associated with the COVID-19 pandemic. Rising product awareness and sponsored brand promotions on e-commerce websites will increase product sales, consequently supporting the expansion of personal care appliance market. 

Table of Contents (ToC) of the report:

Chapter 1   Methodology and Scope

1.1    Definitions & forecast parameters

1.1.1    Definitions

1.1.2    Methodology and forecast parameters

1.2    COVID-19 impact

1.2.1    North America

1.2.2    Europe

1.2.3    Asia Pacific

1.2.4    Latin America

1.2.5    MEA

1.3    Data Sources

1.3.1    Secondary

1.3.2    Primary

Chapter 2   Executive Summary

2.1    Personal Care Appliances market 360° synopsis, 2017 – 2027

2.1.1    Business trends

2.1.2    Product trends

2.1.3    Power supply trends

2.1.4    Sales channel trends

2.1.5    Regional trends

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