A recent report by GMI, Inc., suggests that personal care appliances market would surpass a valuation of $30 billion by 2027 end. Amidst the ongoing trend of beautification and Gen-Z’s inclining interest towards personal care, global personal care appliances industry is set to expand prolifically over the span of 2021-2027. Increasing spending on beauty and personal care products by the female population are also expected to proliferate the demand for personal care appliances globally. According to a SkinStore survey, it was revealed that an American woman is likely to spend nearly $300,000 on face products alone in her lifetime.

Although the coronavirus outbreak and subsequent lockdown norms have generated sluggish market growth, a subtle increase in online sales of these appliances would complement the business expansion from 2021 to 2027. Attesting to this, a survey by UNCTAD and other associations presented facts that online purchases of personal care products surged to 10% from 2% in 2020.

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Today, a large emphasis is being laid on oral care. In fact, WHO estimates that oral diseases affect nearly 3.5 billion people globally. This is where oral care appliances, like oral irrigator and powered toothbrush, come in to picture. Oral irrigators segment, out of the two, is expected to produce profitable gains across the overall personal care appliances market over the foreseeable time span. This can be attributed to the product’s growing awareness among patients suffering from plaque, cavities, oral cancer, and gum disease. Not to mention, technological advancements in oral irrigators are projected to propel the business space further.

In 2020, Oclean, a Chinese technology company committed to augmenting oral care, introduced the world’s smartest and smallest oral irrigator- Oclean W1. The product was up for sale on Amazon in the United States.

Moving further with the umpteen initiatives taken up by various market vendors operating in global personal care appliances market in the oral care sector, it would be imperative to quote that big brand like KoninKlijke Philips N.V., Panasonic Corporation, Havells India Limited, and others, are leaving no stone unturned to make a prominent position in the overall space with introductions to new products.

For instance, Panasonic, had in 2019, launched a new rechargeable oral irrigator EW1511 to offer five kinds of oral care. According to official sources, the product is deemed too highly compatible, portable, and utilizes powerful ultrasonic waterjet to deliver the requested oral care.

Hair styling is yet another trend that has attracted various millennials and generation Z towards personal care appliances. In response to the increased demand for battery-powered hair styling devices, producers are developing cordless devices with robust technological features and long battery life for enhanced convenience.

Europe’s 76.6 billion euros cosmetics and personal care market to compliment personal care appliances business space

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The personal care appliances market in Europe is projected to display commendable growth over the coming years. Thanks to the thriving beauty and cosmetics space and the presence of established market players. Besides, regulations and legislations like European Union’s Ecodesign Directive are as well compelling market players in the region to develop power-consuming products, adding to the rise in adoption of battery-powered personal care appliances.

This apart, the Asia Pacific, Latin America, and MEA are as well poised to generate lucrative gains across the personal care appliances industry, mainly driven by the expanding urbanization and adoption of low pricing strategy, in conjugation with increasing disposal incomes.

Table of Contents (ToC) of the report:

Chapter 1   Methodology and Scope

1.1    Definitions & forecast parameters

1.1.1    Definitions

1.1.2    Methodology and forecast parameters

1.2    COVID-19 impact

1.2.1    North America

1.2.2    Europe

1.2.3    Asia Pacific

1.2.4    Latin America

1.2.5    MEA

1.3    Data Sources

1.3.1    Secondary

1.3.2    Primary

Chapter 2   Executive Summary

2.1    Personal Care Appliances market 360° synopsis, 2017 – 2027

2.1.1    Business trends

2.1.2    Product trends

2.1.3    Power supply trends

2.1.4    Sales channel trends

2.1.5    Regional trends

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