Asia Pacific software testing market is growing rapidly owing to the expansion of online retail business in India and China at an appreciable pace. Also, software testing industry players are directing substantial efforts to strengthen their footprints in India due to the availability of skilled IT professionals in the country.

Functional application testing comprises of integration testing and unit testing. Integration testing accounted for the highest share in software testing industry. Integration testing is done after unit testing, in which an individual unit is merged and tested collectively. The testing is carried out to detect flaws and faults in interaction among integrated units and components and is likely to remain a lucrative growth avenue for software testing market.

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According to a comprehensive research report, software testing market share is expected to surpass $60 billion by 2026.

Automated testing services are gaining traction to decrease the lifecycle of software development, which will escalate software testing market share in the ensuing years. Automation in software testing provides optimal coverage of testing suite. Automation testing is aligned with the advantages of faster outcomes and fewer business expenses, which will augment software testing industry size.

North America houses numerous software development companies, which, in turn, led the region to generate the majority of share for software testing market revenue. The region has witnessed massive demand for digital health solutions, which has significantly fostered industry share.

Development of mobile applications for retail and healthcare industries is rapidly surging. Consumer demand for digital health diagnosis is being driven by the high adoption of technologies in healthcare applications, which will further accelerate software testing market growth. The user interface and quality of software can be improved by adopting software testing in healthcare applications.

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AI is increasingly being integrated with software testing services due to the escalating demand for mobile and web applications. Incorporation of AI with software testing improves accuracy and delivers superior software solutions. Several industry players are pursuing many strategies to integrate AI for decreasing their processing time and improve service performance. For instance, in April 2019, Atos announced inauguration of its novel AI lab in partnership with Google Cloud in Paris. The move was aimed at enabling the company to offer the best technologies and boost data processing services with the use of AI.

A few eminent software testing companies are Cognizant, Accenture, IBM, Infosys, TCS, Amdocs, Wipro, HCL Tech., Atos, and Capgemini. These companies are adopting various strategies, such as mergers, collaborations, acquisitions, and technical innovations to gain a strong competitive edge over other market participants. For instance, in April 2018, Eurofins Digital Testing announced acquisition of its Edge Testing Solution to expand its software testing services across various sectors. The software testing services of the company include functional, automated, managed, and performance testing.