The U.S. utility terrain vehicles market is set to grow from its current market value of more than USD 7 billion to over USD 11.5 billion. The U.S. government supports outdoor recreational activities, as well as the travel & tourism industry, creating a positive outlook for the industry. Sports clubs across the U.S. are organizing UTV racing events and offering attractive prizes to winners, which is leading to active increasing in consumer participation. Besides, favorable economic factors, such as increase in disposable income, escalating GDP and rising urban population are the key driving factors from U.S. UTV market growth.

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The key factor responsible for this growth is the growing number of off-road sports events and championships across the region. Many of the U.S. states including Texas, California, and Arizona, have ideal climate conditions for hosting off-road racing events.

During the first six months of the COVID-19 epidemic, due to statewide lockdown and movement limitations, the U.S. Utility Terrain Vehicles Market was negatively impacted. However, once the complete lockdowns were lifted, the country saw a change in consumer behavior toward outdoor leisure activities.

The Northeastern United States has a large forest cover which gives UTV riders an opportunity for a variety of recreational activities. Easy-to-navigate UTV tracks can be found in the highly wooded interiors of states like Maine and Pennsylvania. These easy tracks are gaining appeal among beginners and amateur UTV drivers. This along with the legalization of UTVs for hunting has opened up new opportunities in the region, with many hunters employing UTVs to pursue and shoot wildlife.

Leading UTV manufacturers included Honda Motor Company, Kawasaki Motor Corporation, Hisun Motors, Deer & Company, and Arctic CAT Inc. are investing in the development of electric powertrains. As a result of such initiatives, the market will witness the introduction of new battery-operated UTV models in upcoming years. Apart from novel product development, R&D and innovation spending and distribution channel growth are among the few other methods used by these market competitors to expand their reach.

Along with this, to get a competitive advantage in the U.S. Utility Terrain Vehicles Market, key competitors are concentrating on customer retention methods by providing upgraded services. In fact, Kawasaki Motors has extended the warranty for its several products including, JetSki, ATV models, and Mule UTV.

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Some Point from Table of Contents:

Chapter 5 U.S. Utility Terrain Vehicles Market, By Displacement

5.1 U.S. Utility Terrain Vehicles Market by displacement, 2020 & 2027

5.2 Below 400cc

5.2.1 Market estimates and forecast, 2016 - 2027

5.3 400 – 800cc

5.3.1 Market estimates and forecast, 2016 - 2027

5.4 Above 800cc

5.4.1 Market estimates and forecast, 2016 - 2027

Chapter 6 U.S. Utility Terrain Vehicles Market, By Application

6.1 U.S. UTV market, by application, 2020 & 2027

6.2 Utility

6.2.1 Market estimates and forecast, 2016 - 2027

6.3 Sports

6.3.1 Market estimates and forecast, 2016 - 2027

6.4 Recreation

6.4.1 Market estimates and forecast, 2016 - 2027

6.5 Military

6.5.1 Market estimates and forecast, 2016 - 2027

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