The video on demand market analysis document represents a detailed collection of prioritized market definitions, industry scope and reach, and pivotal industry insights. Information about the many pitfalls of the market as well as the frequent challenges encountered by core industry players have been summarized in the report. That apart, the document also endorses details about the numerous driving parameters impacting the revenue landscape of this vertical.

Digital revolution driven by mobile penetration, availability of relatable content and ceaseless internet connectivity will foster video on demand market outlook. Over the past few years, video-on-demand (VoD) has become increasingly popular. VoD refers to streaming of content over the internet, through applications called over-the-top (OTT) platforms.

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Rise in number of users on platforms like YouTube is poised to push advertisement based revenue model segment size during study period. Platforms like YouTube provide free content to customers while offering profits through advertisements that run while watching content.

By customizing and prioritizing advertisements to reach a higher number of users across the world, along with the programs, these platforms can integrate the marketing strategies of general broadcasting techniques. Furthermore, advertising-based video on demand provides the benefit of easy and quick login wherein customers can easily log in with their Google or social media accounts.

The fitness and well-being application segment is anticipated to observe significant gains primarily due to the increasing health issues and growing awareness about fitness. Online health training provides the flexibility to attain a workout plan as per user requirement.

Use of these services also saves traveling time to a gym. Speculating increasing demand, service providers are launching new solutions. Citing an instance, in April 2020, InteliVideo, a VoD technology platform company unveiled a new package to its platform for supporting health and fitness studios that plan to go live using digital streaming solutions.

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The Europe video on demand market would observe substantial development owing to rising number of service providers aiming at expanding their regional footprint. Countries like the UK, Germany, and France are estimated to lead regional industry.

Key market players in the global video on demand market are implementing business plans like collaborations, acquisitions, and investment rounds to set themselves ahead of the growing competition. Citing an instance, in May 2019, renowned streaming platform, Netflix acquired StoryBots, a kid’s entertainment media brand to help it make more and better children related content.

Major Key Points from Table of Content:

Chapter 5.   Video on Demand Market, By Revenue Model

5.1.  Key trends by revenue model

5.2.  Advertising

5.2.1. Market estimates and forecast, 2016 – 2026

5.3.  Hybrid

5.3.1. Market estimates and forecast, 2016 – 2026

5.4.  Subscription

5.4.1. Market estimates and forecast, 2016 – 2026

5.5.  Transactional

5.5.1. Market estimates and forecast, 2016 – 2026

Chapter 6.   Video on Demand Market, By Type

6.1.  Key trends by type

6.2.  IPTV

6.2.1. Market estimates and forecast, 2016 – 2026

6.3.  OTT

6.3.1. Market estimates and forecast, 2016 – 2026

6.4.  Pay-TV VoD

6.4.1. Market estimates and forecast, 2016 – 2026

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