The white cement market is anticipated to witness significant growth through 2027 primarily driven by surging product prominence in the construction industry.

White cement refers to a Portland cement made using raw materials low in iron compounds that offer the gray color to the typical Portland cement. It possesses the same properties as gray cement except for its color. The cement also offers an array of color options for fabricating architectural and structural concrete as well as masonry and cementitious building products.

The color of the cement is caused by both the manufacturing process and raw materials used in its production. Metal oxides, mainly manganese and iron, affect the whiteness and undertone of the product. A major advantage of using white cement for architectural and decorative concrete is that it gives a neutral tinting base, along with consistent color results. The possibility of making a wide range of colors with white cement right from pure whites to pastel colors has been favorable for industry expansion in recent years.

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White cement concrete can be a vital part of any structure, particularly for demanding applications like bridges, high-rise buildings, and parking structures. In case of buildings, construction techniques entail both precast and cast-in-place exterior cladding, floor slabs, and interior walls. Owing to its high performance and consistent color and strength, this cement has found extensive applications in surface coatings, precast concrete, and masonry industries, which has positively influenced market adoption in key regions across the globe.

Notably, industry players are extending their presence into emerging marketplaces to broaden their consumer base, thereby propelling business growth. For instance, in August 2021, Cemix, a subsidiary of Austrian building materials producer Lasselsberger, launched its novel 0.24Mt white cement plant in Bashkiria, Russia. The company was aiming for nation-wide distribution of its products from terminals at Afipsky in Krasnodar Krai and Lukhovitsy in Moscow Oblast.

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The white cement market has been segmented on the basis of grade, application, end-user, and region. Based on application, the market has further been divided into flooring, architectural, tile grouting, and others. In 2020, the others application segment held a volume share of approximately 7% and is expected to see substantial growth over the assessment timeframe.

In terms of end-user, the white cement market has been categorized into commercial, residential, and industrial. The residential end-user segment is estimated to expand at a CAGR of around 6.4% through the analysis period to reach a sizable valuation by the end of 2027.

In the regional landscape, the North America white cement market gathered a volume share of nearly 9% in the overall industry in 2020 and is set to progress at a robust pace over 2021-2027. Meanwhile, Latin America holds a considerable revenue share in the white cement market and is calculated to grow at a CAGR of more than 5.1% over the forecast period.